Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


There's No Place In The World Like Sydney

There's No Place In The World Like Sydney

Tourism New South Wales today unveiled Sydney's first-ever television advertising and image campaign which includes a new television commercial which will be broadcast across New Zealand from tonight and reach some one million people.

The commercial features 24 hours in the life of Sydney and has a striking world music-style soundtrack - Adiemus - composed the UK's Karl Jenkins and performed by the Sydney Symphony and the Sydney Children's Choir.

The Executive Director of Tourism New South Wales, Mr John O'Neill, said in Auckland today that he hoped the advertising would remind kiwis that Sydney is a multi-dimensional and ever-evolving world city experience.

"Our research revealed that many people have a view of Sydney which is limited by our icons," Mr O'Neill said. "This campaign promotes our great ocean beaches as well as our spectacular harbour, our shopping and food precincts and the nature, history, culture and pampering which you can experience when visiting Sydney."

Four New Zealand wholesalers will package airfare and ground products for Sydney to complement the campaign, including promotion through a full colour brochure on featuring the city's accommodation and attractions.

Mr O'Neill said he had been impressed by the Pure NZ advertising. "We hope our campaign is as well received in New Zealand as your campaign was in Australia."

He said lower airfares were stimulating a boost in two-way travel between New Zealand and NSW, of benefit to both tourism economies. More than 340,000 Kiwis visited NSW last year - up by 11 per cent on the previous year.

"We have also updated our website at so interested New Zealanders can get more information."

© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news