Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Run The Red a Finalist in Global SMS Awards

7 May 2004

Run The Red a Finalist in Global SMS Awards

Mobile enablement company Run The Red has been named as a finalist in the SMS Mobile Messaging Association's inaugural Mobile Messaging Awards for its interactive gaming platform Red Play.

The winners will be announced in London at the Mobile Messaging Awards dinner on Tuesday 11 May.

"We are absolutely rapt to be named as a finalist in these international awards, which drew just under 100 entries from around the world," said Director Ben Northrop.

Run The Red's mobile application, RED-Play, is an interactive, multi-player SMS gaming application developed to support some of NZ's most successful text promotions, including the Telecom Americas Cup Text Challenge (more than 1,000,000 texts) and Game On (600,000 texts), which leveraged Telecom Mobile's sponsorship of NZ rugby.

"The success of RED-Play lies in its robustness and its ability to handle huge text volumes," said Ben Northrop.

"It's simple to use and provides the user with the ability to view campaigns in real time, target selected players with texts, view player information and measure the overall success of the project through detailed campaign statistics."

RED-Plays unique carrier grade gaming engine provides mobile operators, game developers and content providers with new and compelling ways to:

- Attract new customers

- Develop a large, qualified player database

- Promote a specific product, service, event or brand

Run The Red has been holding discussions with mobile operators and game developers in the UK, Brazil, South Africa and Australia, with the aim of licensing the RED-Play system overseas.

"We are confident that we have got a product in RED-Play that has truly global potential," said Ben Northrop.

Further information on the Mobile Messaging Awards is available at:


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news