Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kevin Roberts: Year of the Lovemark

Year of the Lovemark

To: Saatchikevin.com Global Community
From: Kevin Roberts, CEO, Saatchi & Saatchi

I promised folks that 2004 would be the Year of the Lovemark. Now it's officially declared. After five years creative development, fine tuning and finessing, Lovemarks: the Future Beyond Brands is now a book, and is available throughout the world.

It's personal. It's radically optimistic. It's for consumers everywhere. It's for all people who love the 'I's and 'E's: Ideas, Imagination, Intuition, Insight, Inspiration. Empathy, Enchantment, Excitement, Edge, Emotion. And it's for anyone who makes or markets things they hope people will love.

I've just done a month as an "author" - dozens of TV, radio and magazine interviews. A signing at Barnes & Noble, Chelsea, in New York. An NYC launch party. We've now launched in the US and the UK. This week we launch New Zealand and Australia. Bulgaria, Hungary, Spain, Brazil, Sweden, Denmark, France and others to follow, with China and Japan in line. I'm giving the clichéd Local/Global debate a work out. It's Act local; Go global!!

I'm rapt that the book is getting traction, including in universities as a learning tool. So rock on to your local book store or Amazon.com for your personal copy. A free copy goes to the five most inspiring Lovemark nominations from our community before 15 May. To be in to win, nominate at Lovemarks.com, and identify yourself as 'member@saatchikevin.com' at the end of your nomination. Winning contributions will be those that resonate with mystery, sensuality and intimacy.

Lovemarks.com is roaring. We've had over a thousand Lovemark contributions from 83 countries. For an update on site happenings, including the Win a Toyota Prius competition (entries closing soon), see: http://www.lovemarks.com/

For something completely different, see my April 15 Miami challenge to the conference of the American Advertising Agencies Association. This event was important because I want to see creative agencies at the heart of modern corporations. The role of business is to make the world a better place and creativity is absolutely vital to this. http://www.saatchikevin.com/talkingit/aaaa_miami.html

These ideas - including Future of TV, OnScreen/InStore, Media Outlook, Ideas Compensation, Talent, Globalization and 'Watchability' are now in a video interview on the site: http://www.saatchikevin.com/talkingit/multimedia.html.

The Olympics is in view and Saatchi & Saatchi has the honor of globalizing friendship, fair play, and inspiration on behalf of the International Olympic Committee. Coming soon to a TV near you... 2004 is a year to celebrate humanity. Follow your dream. Make a difference.

KR
Saatchi & Saatchi
Ideas Company

Note: This item was originally sent out to registered members at http://www.saatchikevin.com


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>

ALSO:

Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>

ALSO:

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news