Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Farmers Goes With Colenso.99 And Tequila\

For Immediate Release - 14 May 2004

Farmers Goes With Colenso.99 And Tequila

The Farmers Trading Company Limited today announced that its above the line advertising account has been awarded to Colenso.99, while its direct marketing business has been moved to Tequila.

Farmers worked closely with their new business partner Fisher & Paykel Finance in the selection of the direct marketing agency. Fisher & Paykel Finance recently purchased Farmers Finance which includes Farmers Card, Hire Purchase and Insurance products.

The above the line account was contested by incumbent Singleton Ogilvy & Mather, M & C Saatchi, FCB and Colenso.99, while the direct business was pitched for by incumbent OgilvyOne, Aim Proximity and Tequila.

In making the announcement, Farmers Group Managing Director, David Norman said that in light of Farmers new ownership and new partnership with Fisher & Paykel Finance, it was time to make a change.

“We felt that it was timely to reconsider Farmers advertising needs and took a strategic approach to the pitch process. Whilst all the agencies made impressive presentations, the cultural fit with the successful agencies was the deciding factor. We are also fortunate that both Colenso.99 and Tequila have a number of senior staff with significant experience of the Farmers account,” Mr Norman said.

[ends]

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

ScoopPro: Helping The Education Sector Get More Out Of Scoop

The ScoopPro professional license includes a suite of useful information tools for professional users of Scoop including some specifically for those in the education sector to make your Scoop experience better. More>>

Big Tax Bill Due: Destiny Church Charities Deregistered

The independent Charities Registration Board has decided to remove Destiny International Trust and Te Hahi o Nga Matamua Holdings Limited from the Charities Register on 20 December 2017 because of the charities’ persistent failure to meet their annual return obligations. More>>

57 Million Users' Data: Uber Breach "Utterly Preventatable"

Cybersecurity leader Centrify says the Uber data breach of 57 million customer and driver records - which the ride-hailing company hid for more than a year - was “utterly preventable”. More>>

Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Having A Cow? Dairy Product Prices Slide For Fourth Straight Auction

Dairy product prices fell at the Global Dairy Trade auction, retreating for the fourth straight auction amid signs of increased production... Whole milk powder fell 2.7 percent to US$2,778 a tonne. More>>

ALSO:

Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>

ALSO:

Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>

ALSO: