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Emirates Springs Dubai Summer Surprises

Media release 17 May 2004

Emirates Springs Dubai Summer Surprises

Emirates Airline is offering its customers worldwide a fantastic opportunity to experience northern summer fun in Dubai with travel packages that start from as little as US$29.

These affordable packages offer customers, especially families, exceptional value-for-money. Emirates' customers can choose from a range of three-star to five-star city and beach hotels, including The Fairmont, Grand Hyatt, The Ritz-Carlton and the new, but traditionally-styled, Mina A'Salaam.

Emirates' guests experience the famed Arabian hospitality from the moment they arrive at the Dubai International Airport. They receive personalised meet-and-assist services, are provided a welcome pack from Arabian Adventures and transferred to their hotels in chauffeur-driven cars. At the end of their stay, when they leave the city with suitcases full of bargains, each visitor will receive an additional 10 kilograms of free baggage allowance.

Valid from June 17 to August 27, these packages are available to all Emirates passengers regardless of the class of travel, for a minimum stay of three nights with an option to extend their stay. Prices are on a per-person per-night sharing basis and include all accommodation-related taxes and service charges.

Salem Obaidalla, Emirates' Manager UAE, said: "Emirates has put together these unbeatable packages as part of our worldwide drive to bring more overseas visitors to Dubai. DSS 2004 promises to transform the city, making it the summer fun capital of the world. We have been sponsoring the event since its inception in 1998, underlining our policies that strongly support the Dubai government's trade and tourism initiatives."

Emirates is promoting the event worldwide with a full-scale public relations and advertising campaign. In addition, its aircraft will sport the DSS logo on their fuselages, helping spread the message around its network, which now spans 76 destinations in 54 countries.

About Dubai Summer Surprises 2004 Dubai hosts its seventh annual Dubai Summer Surprises in June 2004. The event has grown phenomenally over the years and this year it promises to be even bigger and better than ever before. The event offers opportunities for the thousands of visitors to win fantastic prizes. It draws vacationing families to hotels, shopping malls, entertainment centres and other climate-controlled venues. The entire city takes on a carnival atmosphere, with plenty of entertainment and things to do.

ENDS

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