Tequila Hits The Spot With Farmers

Monday, 17 May 2004, 12:51 am
Press Release: Tequila

Tequila, the direct marketing arm of WHYBIN\ TBWA Group has now been appointed to handle the multi-million dollar Farmers and Fisher & Paykel Finance direct marketing account.

"We are very proud to win the Farmers and Fisher & Paykel Finance business," said Ben Goodale, Managing Director of TEQUILA\,

"some of the best in the business were competing for this account and, as the comparatively new kid on the block, it is a great accolade for TEQUILA\."

"It is also recognition of our strong strategic thinking and creative combined with our deep understanding of retail and financial direct marketing."

Goodale joined TEQUILA\ in 2003 with an extensive background in direct marketing in the UK and New Zealand. Quietly making an impact on the local market over the last year, TEQUILA\ now add Farmers to a portfolio of accounts that will make the company one of the major forces in the New Zealand direct marketing community.

"Direct and online are having a major impact on client advertising and marketing worldwide and WHYBIN\TBWA have focused on developinga real competency below the line as well as above the line," commented CEO for the WHYBIN\TBWA Group, David Walden.

TEQUILA\ is part of an international partnership with TBWA and has 45 offices in 32 countries worldwide and is the 5th largest direct marketing brand in the world

ENDS

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