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Hit The Long And Winding Road With Starbucks

31 May 2004

Hit The Long And Winding Road With Starbucks

The classic road trip around New Zealand is about to get a lot more interesting.

As well as visiting some of the country’s most beautiful places, the latest “roadies” can do some good along the way and may even win a world trip out of it.

We’re talking about the Starbucks Grande Road Trip. The coffee company is raising money for Youthline by challenging young Kiwis to try and visit every Starbucks store in New Zealand within two weeks.

“We want teams to hit the road for a classic journey around the country. We don’t mind how they get about just so long as they visit as many Starbucks as possible within the deadline,” said general manager Aasha Murthy.

“The more stores they visit and the more money they raise, the more points they get towards the major prize – a trip to a Starbucks store of their choice anywhere in the world.”

With almost 8,000 Starbucks stores in 32 countries, the successful fundraiser will have a huge choice of destinations – from Beijing to London, Tokyo to Istanbul, or hundreds of cities in the USA including Seattle, the home of Starbucks.

The Starbucks Grande Road Trip will take place in June - during the university holidays – and Murthy expects a lot of student teams to enter.

“Here’s a splendid opportunity to see the country, have some fun, enjoy great coffee and raise money for a fantastic organisation. What better way to spend the holidays?”

Teams need to register with their local store and will then be provided with maps showing the locations of the 35 Starbucks stores across New Zealand. They will also receive a contribution towards their travel costs.

The Grande prize is worth up to $15,000 while the runners-up will win cash and coffee.

Youthline Director Stephen Bell said the organization was delighted with Starbucks latest initiative.

“Starbucks has always been a staunch supporter of Youthline and the Grande Road Trip is a tremendous idea. We can’t wait to see how the teams get on and how much they raise for our much-needed telephone service.”


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