Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


False claims will breach Fair Trading Act

False claims about trade membership will breach Fair Trading Act

The Commerce Commission is reminding traders that falsely claiming membership or approval of a trade organisation is a breach of the Fair Trading Act.

Green Acres Trade Service Limited, a major franchising group offering a range of home services, has acknowledged its advertising, in both the Wellington and Auckland editions of the Yellow Pages, breached the Fair Trading Act by being liable to mislead the public into believing it was a member of the Electrical Contractors Association of New Zealand Inc (ECANZ) when this was not the case.

In a settlement with the Commission, Green Acres has agreed to publish public notices in the Dominion Post and New Zealand Herald apologising for any misunderstanding which the advertisements may have caused to members of the public.

The advertising, which promoted electrical services offered by Green Acres, featured ECANZ’s registered ‘ME Master Electrician’ and ‘Safepower Assured and roundel device’ trademarks. Green Acres was not a member of ECANZ and was not entitled to use the trademarks when the advertisements were placed, nor at any subsequent time during which the two editions of the Yellow Pages were valid.

Director of Fair Trading Deborah Battell said that Green Acres’ advertising gave the false impression to potential customers that Green Acres’ electrical services had endorsement from ECANZ and the benefits offered to customers through ECANZ membership.

“Customers may have chosen the service on the basis of the endorsement. This means that competitors who were legitimately able to offer their customers the benefits of ECANZ membership may have lost business.”

Ms Battell said that under the Fair Trading Act, any claims made by traders about memberships, sponsorships, approvals or endorsements that they or their employees possess must be truthful and accurate.

“Traders should claim membership or approval of trade organisations only if that membership has been approved and is current. When trade or professional membership organisations operate effectively, they can play an important role in providing protection for consumers. It is therefore important that those who pay their membership fees and are bound by their codes of conduct can receive recognition for that.”

© Scoop Media

Business Headlines | Sci-Tech Headlines


Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>


Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news