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AIM Proximity appoints new planning director


AIM Proximity appoints Elizabeth Fulcher to position of Planning Director

AUCKLAND, 9 June 2004 - AIM Proximity, New Zealand's leading direct and interactive marketing agency, today announced the appointment of Elizabeth Fulcher to the position of Planning Director, where she will be responsible for planning marketing and communication campaigns from the Auckland office.

According to Sharon Henderson, CEO of AIM Proximity, "we are delighted to have attracted Elizabeth Fulcher from across the Tasman. Having worked with Elizabeth in Australia on our Air New Zealand account, I know this Aussie has a combination of financial, marketing and planning skills that will make a valuable addition to the New Zealand business."

An MBA graduate from the University of New South Wales, Sydney, Elizabeth Fulcher specialises in combining marketing and communication planning (on and offline) with business and financial discipline. Ms Fulcher joined the Proximity group in 2001 as National Planning Director for Australia. Previously, Ms Fulcher worked as a management consultant in London, Johannesburg, Sydney and Melbourne for high profile international clients, such as Barclaycard, AXA, VISA and Reuters.

"I jumped at the chance to cross the Tasman and work for AIM Proximity and its outstanding client base", says Elizabeth Fulcher. "I am excited to be working closely with Sharon Henderson again, one of the best direct and interactive practitioners in Australasia."

About AIM Proximity

Established in 1988, AIM Proximity is New Zealand's largest direct and interactive marketing agency, with more than 100 personnel working from offices in Auckland and Wellington. Combining proven direct marketing leadership with award winning database and new interactive media, AIM Proximity offers a complete range of solutions to bring brands closer to customers.

AIM Proximity has won numerous awards in the last decade, including consistent success at the New Zealand Direct Marketing Awards. In March this year, AIM Proximity was named the 2004 AdMedia Agency of the Year. In addition, the company has had continued success overseas, winning four medals at the prestigious John Caples International Awards in New York this year, and gaining recognition at the US-based International Echo Awards and the Marketing Direct Awards in Britain.

AIM Proximity joined the worldwide Proximity group of companies in 2000. Proximity is a new generation Customer Relationship Management (CRM) network which marries direct marketing with database, CRM and interactive media to create and nurture brand relationships. Created for the new media environment, Proximity eclipses traditional direct marketing by fusing together all of these principles.

More information on AIM Proximity and the Proximity network is available at www.aimproximity.co.nz

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