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Big Resurgence in Regional Television

21 June 2004

Big Resurgence in Regional Television

Regional television in Canterbury is making a strong resurgence according to the latest Nielson Media research figures.

A survey commissioned in June of this year, reveals an increase in cumulative audience (total viewing audience) by a staggering 55% since the same time last year.

Revenue for the station peaked last month at its highest level in more than ten years and 50% up on the same period in 2003.

While some radio and television networks fluctuate with ratings changes between 0 and 10%, CTV has beaten the trend with a dramatic rise in audience.

“The launching of five new local, high quality programmes in as many months combined with CTV’s increased commitment to regional sports and events has been key in this exciting trend,” says CTV’s general manager, Liz Whiteford.

“CTV is owned partly by media group Allied Press which has brought about an air of confidence and pride about regional television and its direction, especially within the local business community,” she says.


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