Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Shademakers wins Emerging Exporter of Year Award

Shademakers wins Emerging Exporter of the Year Award

Deputy Prime Minister Dr. Michael Cullen presented Shademakers NZ Ltd. with the Export New Zealand Ullrich Aluminium Emerging Exporter of the Year Award at a gala dinner function at Sky City Convention center in Auckland last Friday night.

“We are very proud of this prize and appreciate the recognition for exporting our high quality shademaker patio umbrellas into residential and commercial projects to more than 20 countries so far”, says Sales & Marketing Manager David Jesze.

“Shademakers has taken outdoor shade design to a new level and grown over 30% last year; most of this growth has come through exporting. Due to our fairly small market size and population in New Zealand, as well as huge distances to other markets, export is not an option but a necessity.

Like most other smaller New Zealand exporters we are competing with big international companies that have superior technology and financial capabilities. However, our exceptional design, superior craftsmanship, manufacturing flexibility and excellent customer service allow us to “steal” some projects of big European and US manufacturing giants”, adds Jesze.

Founded in 1998 by Russell Bond, Shademakers NZ Ltd. was created for the purpose of designing, manufacturing and supplying the world’s finest outdoor umbrellas.

New Zealand is renowned for superior quality boat building, and this knowledge was applied to the original shademaker designs," says Russell. "We took aluminium and created proprietary shapes all exclusive to our umbrella components, making them well suited for a commercial marine environment and ultimately creating Shademakers, a product of longevity, beauty and low maintenance."

A few years before founding Shademakers, Russell identified a worldwide need for superior crafted, elegant and functional outdoor shade solutions. Combining this niche identification with a love of sailing, entrepreneurial skills and a penchant for perfection, he pursued his goal.

His passion for sailing was a strong influence on the design: extruded anodised aluminium masts, stainless steel fittings and marine-grade components and fabrics. With the help of a Kiwi industrial designer and 12 months of sweat and ingenuity, the Sola umbrella was born in 1999 to rave reviews.

Today the range of original shademakers comprises 8 models, catering for the residential and commercial market. Clients around the world include thousands of private homes, various 5* hotels, top restaurants and even some well known celebrities, e.g. Nicole Kidman

© Scoop Media

Business Headlines | Sci-Tech Headlines


ScoopPro: Helping The Education Sector Get More Out Of Scoop

The ScoopPro professional license includes a suite of useful information tools for professional users of Scoop including some specifically for those in the education sector to make your Scoop experience better. More>>

Big Tax Bill Due: Destiny Church Charities Deregistered

The independent Charities Registration Board has decided to remove Destiny International Trust and Te Hahi o Nga Matamua Holdings Limited from the Charities Register on 20 December 2017 because of the charities’ persistent failure to meet their annual return obligations. More>>

57 Million Users' Data: Uber Breach "Utterly Preventatable"

Cybersecurity leader Centrify says the Uber data breach of 57 million customer and driver records - which the ride-hailing company hid for more than a year - was “utterly preventable”. More>>

Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Having A Cow? Dairy Product Prices Slide For Fourth Straight Auction

Dairy product prices fell at the Global Dairy Trade auction, retreating for the fourth straight auction amid signs of increased production... Whole milk powder fell 2.7 percent to US$2,778 a tonne. More>>


Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>


Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>