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Sunday Magazine Proves A Winner

7 July 2004

Sunday Magazine Proves A Winner

In the month since its launch, Sunday, the glossy magazine inserted in the Sunday Star-Times is proving to be very popular with both readers and advertisers alike.

Early indications of launch figures show a 9.5% increase in circulation, while demand for advertising space far outweighs supply.

Sunday Star-Times editor, Cate Brett said these early results indicate that readers around the country have given Sunday the thumbs up.

“Research told us that our readers are time poor six days of the week and so on Sunday, their day for relaxation, they expect more from their newspaper. Sunday not only delivers an extended weekend read, but is a magazine our readers are dipping into seven days of the week.”

The collaboration between the team at Sunday Star-Times and Fairfax Magazines has produced a winning formula – a ‘real’ magazine produced by those responsible for titles such as Cuisine and NZ House & Garden, delivered with the journalistic credibility that has come to be expected of the award-winning Sunday Star-Times.

It is this quality content combined with high national penetration that make Sunday a valuable avenue for advertisers said Fairfax Magazines general manager, Amanda Murphy.

“In the month since Sunday launched we have been inundated with commendations on the magazine to the point where advertising demand is much greater than space available,” said Ms Murphy. “We want to give our readers a good read, and a high advertising to editorial content ratio is not the way to do this.”

Sunday is produced by the Fairfax Magazines division and has award winning journalist Lauren Quaintance (assistant editor of the Sunday Star-Times), at its helm as editor.


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