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SAP boosts SMB efforts with new appointment

SAP boosts SMB efforts with new appointment

Auckland, July 12, 2004 — Small to medium business (SMB) software market expert Alex Morcom has been appointed as New Zealand SMB Manager for SAP. Formerly of Microsoft New Zealand, Alex spent nine years in a number of senior roles across New Zealand and the Asia Pacific region.

Most recently, he was based in Singapore where he built business strategy for the mid-market customer segment (Asia Pacific and Greater China), whilst also working with the worldwide Microsoft teams in Redmond, USA to build their international mid-market strategy.

His appointment to the SAP role coincides with a decision to return home to New Zealand for lifestyle reasons. Tim Cavill, SMB Director, SAP ANZ, says that Alex’s depth of experience and understanding of the SMB market will significantly boost SAP’s capabilities in this area.

“We have clearly highlighted the New Zealand SMB market as an area of growth for SAP, and this appointment represents another step forward in the evolution of SAP’s SMB strategy,” says Mr. Cavill.

Since SAP’s entry into the SMB market, SAP’s channel partners have increase twofold, resulting in a growing number of new customer agreements. Mr. Morcom will replace Mansur Zwart who will be assuming a more strategic SMB role across the ANZ market. - ends -

About SAP

SAP is the world's leading provider of business software solutions. Through mySAP™ Business Suite, people in businesses around the globe are improving relationships with customers and partners, streamlining operations, and achieving significant efficiencies throughout their supply chains.

The unique core processes of various industries, from Aerospace to Utilities, are supported effectively by SAP's 23 industry solution portfolios. Today, more than 20,000 companies in over 120 countries run more than 64,500 installations of SAP® software. With subsidiaries in over 50 countries, the company is listed on several exchanges including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at

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