Kevin Roberts: Mid-Year Round Up
Mid-Year Round Up
To: Saatchikevin.com Global Community
From: Kevin Roberts
The first half of the year has flown by. Over this last month I've been taking care of business in Europe, with touch downs everywhere from Budapest to Barcelona, with some fun at Pierre Cardin's villa in Cannes at a great Publicis party. Cannes Lions roared for over a dozen Saatchi offices around the world, with special nods to awards for our offices in India and China, two of tomorrow's most important markets.
I'm back at Saatchi & Saatchi central in NYC, and July's outlook is big on possibility. Lovemarks are, as ever, extending boundaries. Our breakthrough in measuring emotional resonance is one example. Take a look at Linda Tischler's article in the July issue of Fast Company.
The Lovemarks book is going strong. I wrote it to inspire and challenge the human horizon, which means it has to speak to emotion in many languages. Versions coming include Bulgarian, Chinese, Danish, French, German, Hebrew, Hungarian, Italian, Japanese, Portuguese, Russian, and Swedish.
Toyota Prius is a Lovemark to our planet home. Our 'Win a Prius' competition has closed. I'll be announcing the winner on August 4 in LA at Borders Westwood as part of a Lovemarks book event. The winner will be notified directly and the result posted at Lovemarks.com. To see Prius in motion, check out the latest hot spots.
Business and consumer marketing is in for a shake up. Technology is changing the game, but not the ground it's played on. For some ideas on the future of consumer connections, see
To inform this, write us your best customer experience this year. A Lovemarks book goes snail mail to the most inspirational story.
That's a short (and overdue!) catch up. Launch into the second half, and whatever your dream, chase it!