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Farmlands Supplier of the Year Awards

July 19 2004

Farmlands Supplier of the Year Awards

Farmlands Trading Society will announce the winners of its Supplier of the Year Awards in Hastings on July 27.

The awards are regarded by Farmlands’ suppliers as the premier rural retail supplier awards.

Farmlands chief executive John Newland initiated the awards in 1994 to recognise and improve relationships between Farmlands and its suppliers.

“The intention of the awards was always to improve the retail/supplier relationship with this flowing through to benefit member customers,” Mr Newland said.

Since then the awards have provided a launching pad for suppliers for growth of sales with Farmlands and given suppliers and business partners the ability to improve their performance and store presence.

Farmlands Supplier Awards include Supplier of the Year and a runner up, Most Promising Supplier and Most Improved Supplier.

Farmlands 29 business managers and their store team assess suppliers in four different areas – the effectiveness of the working relationship with the territory managers, the combining of marketing strategies, logistical efficiency and accuracy of documentation.

“Each category is broken down further, for example we score the supplier representative on quick response to requests for information about a product or service, or action in regard to a specific customer inquiry,” Mr Newland said.

Farmlands has a record 17,500 members, 30 stores throughout the North Island and more than 250 staff. It has an annual sales turnover of more than 280-million and is ranked as one of New Zealand’s top 100 companies.


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