Kids put their toy playing expertise to the test
July 26, 2004
Kids to put their toy playing expertise to the test
How's this for a great job?
Judges are needed
for the important task of playing with children's toys
to their heart's content. Successful applicants will be aged five to 10
years and have a love of play and experience with what makes a good toy.
Today the inaugural Duracell
New Zealand Toy Survey is being launched
with all Auckland, Wellington and Christchurch primary schools invited to enter
a 'judging panel' of children to critique toys submitted by New Zealand
At the same time New Zealand toy manufacturers and
today also invited to submit their toy(s) into the survey for judging by those
tough toy critics - The kids.
The Duracell New Zealand Toy Survey
is believed to be the only survey of
its kind in the country and has been successfully held in the US and Europe
for a number of years.
The survey aims to make
Christmas gift giving easy for parents by
identifying Kiwi children's most wanted toys and to also emphasise the
importance of play for children's behavioural and social development.
Registered psychologist Sara Chatwin
reinforces how integral toys are to
a child's wellbeing.
"Playing with toys fosters the growth of
imagination and creativity.
Toys are a basis for socialisation between children and are widely accessible
irrespective of socio-economic status, ethnicity or age. Play and
playing with toys are special and in many ways therapeutic and relaxing," says
Toys entered must be suitable for children
aged between five and 10
years and can be for boys and/or girls. Both battery and non-battery operated
toys may be entered.
Ten entry categories are available from dolls,
games/puzzles and outdoor
sports to building sets, vehicles and learning and exploration.
10, 2004 is the deadline for toy manufacturers
distributors to submit their toy entries and for primary schools in the
three main centres to enter their proposed judging panels.
Judging will take place in
Auckland, Wellington and Christchurch on
October 18, 19 and 20 respectively.
The Top 10 toys as voted by New
Zealand children will be announced on
Monday November 15 2004, giving parents a guide to the most popular toys for
"It is really exciting that Duracell is
undertaking the survey to find
the favourite toys in the country," adds Sara. "It will be interesting to
see whether advanced electronic toys are considered the most popular or if
the old favourites that I remember from my childhood are still considered
information about the survey is contained