Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Cola Giant Makes Light Of Four Letter Word

News release
Monday 26 July, 2004

Cola giant makes light of four letter word

What's in a name? Plenty when it comes to 'life balance' apparently.

So much so, research shows the word 'diet' now has negative connotations for a significant proportion of the population.

And that's why Pepsi has replaced the four letter word on the livery of its popular Diet Pepsi product - it is now called Pepsi Light.

Consumer research conducted by Pepsi found that the term 'diet' is closely associated with feelings of guilt and self-deprivation.

"It's simply old-fashioned," says Pepsi's Jessica Johns. "Life-balance is the focus of the new millennium and our research shows that people feel weighed down by the word diet."

While the cosmetics may have seen the light, the contents remain unchanged.

Pepsi Light is the same light-tasting, sugar-free cola as before, but with a new look, name, packaging and attitude that better reflects the contemporary consumer.

Pepsi Light is in store now.

ends

Issued for Pepsi by Pead PR


Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.