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Television advertising growth strong at 8.3%

29 July 2004

Television advertising growth strong at 8.3%

Television advertising revenue increased by 8.3 per cent ($11.7 million) to $153.0 million for the three months to 30 June 2004 compared to $141.3 million for the same period in 2003. In the first six months of 2004 the revenue increase was 9.4% ($24.0 million) with a total of $279.5 million compared to $255.5 million in 2003.

The NZTBC's Executive Director, Bruce Wallace said, "The strength in revenue growth is significant in the light of the many commentators looking for a sharp slowdown. Television has recorded double digit quarterly growth for six consecutive quarters since December 2002 so it is no surprise that the trend has moderated however the industry remains confident about future positive growth.

Nielsen Media Research reported category growth over 2003 in computers, home improvements, and banking with significant increases in 2004 from automotive, retail, food, cosmetics and travel.

Wallace said that television companies had strong forward bookings which underlined the ongoing recognition by advertisers that television was their medium of choice.

The returns are from TVWorks (3/C4), Prime Television New Zealand, Television New Zealand (TVOne/TV2) and SKY Network Television.


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