Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


AA Directions Magazine Most Popular Read in NZ

18 August 2004

AA Directions Magazine Most Popular Read In New Zealand

The New Zealand Automobile Association’s ‘AA Directions’ magazine has today topped a national readership poll making it the most widely read magazine in the whole country.

Latest figures from the AC Nielsen Nationwide Readership Survey - which was released earlier today - show that AA Directions now has a readership of 931,000 and has surpassed previous front-runners NZ Woman’s Weekly and TV Guide.

In recent years AA Directions has remodeled itself to more of a quality lifestyle magazine and as a result has experienced a 40% increase in readership.

“We are thrilled with the results of the survey which means we are now the most popular read in the country,” says AA Directions Managing Editor John Cranna

“In 2001 the magazine underwent an overhaul. At the time it was the fifth read magazine in the country, with about 600,000 readers. We decided to move to a more inclusive approach that would result in a magazine with wider appeal to a larger audience. Previously we may have been seen as a 'trucks and cars magazine' whereas now we appeal to women and men, young and old. Obviously these changes to AA Directions have been successful and are now paying off”, says Mr Cranna.

The latest edition of AA Directions, which is out this week, celebrates kiwi rituals in the 21st century and looks at quintessential customs as diverse as fishing, tattoos and the hangi. It also takes a hard look at the shortcomings of our State Highway system, and the risks of failing to invest in safety measures on our roads.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news