Philips And Interbrew Take Draught Beer Home

Wednesday, 25 August 2004, 12:09 am
Press Release: Philips

Leading electronics company Philips has joined with global brewing company Interbrew to develop a new appliance that will deliver the great taste of draught beer in the comfort of one’s home.

The new appliance called PerfectDraft keeps beer in 6-litre kegs at an optimal constant temperature of 3°C, keeping the beer fresh for 4 weeks. The product includes a real tap handle, internal cooling system, pump and a 6-litre light metal keg.

PerfectDraft will launch in Belgium using Stella Artois and Jupiler kegs and will eventually be rolled out to other countries. The recommended retails price for PerfectDraft will be $199.99EUR while the 6 litre kegs will be $14.99EUR.

John Brock, Interbrew’s CEO commented: ‘When Interbrew came up with the idea of developing an in-home draught-beer dispensing appliance, Philips was a natural choice. Philips shares with Interbrew the objective of developing innovative products which improve daily life.”

Han van Splunter CEO of Philips Domestic Appliances and Personal Care (DAP) division, added: “Philips strongly believes in developing products, which meet the changing behavior of the consumer. Therefore, we are happy to team up with excellent partners to explore these new needs. Partnering with Interbrew to finally bring the great taste of draught beer into the home is definitely the right choice for Philips.”

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