Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Philips And Interbrew Take Draught Beer Home

Philips And Interbrew Take Draught Beer Home

Leading electronics company Philips has joined with global brewing company Interbrew to develop a new appliance that will deliver the great taste of draught beer in the comfort of one’s home.

The new appliance called PerfectDraft keeps beer in 6-litre kegs at an optimal constant temperature of 3°C, keeping the beer fresh for 4 weeks. The product includes a real tap handle, internal cooling system, pump and a 6-litre light metal keg.

PerfectDraft will launch in Belgium using Stella Artois and Jupiler kegs and will eventually be rolled out to other countries. The recommended retails price for PerfectDraft will be $199.99EUR while the 6 litre kegs will be $14.99EUR.

John Brock, Interbrew’s CEO commented: ‘When Interbrew came up with the idea of developing an in-home draught-beer dispensing appliance, Philips was a natural choice. Philips shares with Interbrew the objective of developing innovative products which improve daily life.”

Han van Splunter CEO of Philips Domestic Appliances and Personal Care (DAP) division, added: “Philips strongly believes in developing products, which meet the changing behavior of the consumer. Therefore, we are happy to team up with excellent partners to explore these new needs. Partnering with Interbrew to finally bring the great taste of draught beer into the home is definitely the right choice for Philips.”

© Scoop Media

Business Headlines | Sci-Tech Headlines


ScoopPro: Helping The Education Sector Get More Out Of Scoop

The ScoopPro professional license includes a suite of useful information tools for professional users of Scoop including some specifically for those in the education sector to make your Scoop experience better. More>>

Big Tax Bill Due: Destiny Church Charities Deregistered

The independent Charities Registration Board has decided to remove Destiny International Trust and Te Hahi o Nga Matamua Holdings Limited from the Charities Register on 20 December 2017 because of the charities’ persistent failure to meet their annual return obligations. More>>

57 Million Users' Data: Uber Breach "Utterly Preventatable"

Cybersecurity leader Centrify says the Uber data breach of 57 million customer and driver records - which the ride-hailing company hid for more than a year - was “utterly preventable”. More>>

Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Having A Cow? Dairy Product Prices Slide For Fourth Straight Auction

Dairy product prices fell at the Global Dairy Trade auction, retreating for the fourth straight auction amid signs of increased production... Whole milk powder fell 2.7 percent to US$2,778 a tonne. More>>


Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>


Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>


  • Bill Bennett on Tech