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McDonald's prints 15 million nutrition brochures

Fri, 27 Aug 2004

McDonald's New Zealand prints 15 million nutrition brochures

Starting in September, 15 million nutrition brochures will be available in McDonald's New Zealand restaurants annually - on the back of traymats.

McDonald's Country Manager, Grainne Troute, says continuing to make nutrition information readily available is part of the company's commitment to educate customers to help them make informed food choices.

"At McDonald's we know it is important to offer a range of menu options to all our customers - and it is equally important to ensure information about these choices is available."

McDonald's has always been an industry leader in providing nutrition information for customers. A nutrition brochure has been available in its restaurants for the past 15 years, with detailed information also available on the website - .

With the recent introduction of a monounsaturated sunflower oil blend in all McDonald's restaurants, the saturated fat level in all the fried products has been significantly reduced. All menu options have since been re-tested, and a redesigned nutrition brochure and website are now available, offering customers comprehensive and updated information about McDonald's menu.

"We understand the community's concerns about health and nutrition and that people need to know what they are eating," says Ms Troute. "Earlier this year we introduced nutrition labeling on our SaladsPlus range - now we have taken that commitment even further. Changes, such as printing nutrition information on the back of our traymats, are an example of the leadership role McDonald's has taken."

Over the last 12 months, the company has also made significant changes to its menu. Earlier in the year, the SaladsPlus range was introduced; comprising eight items each containing less than nine grams of fat.

In addition, children's meals have been extended with four additional drink options; children's Anchor Mega Milk, Apple and Blackcurrant 25% Juice Drink and pump Mini water. Fruit bags containing slices of washed and ready to eat fresh apples are also available nationwide as an alternative to Happy Meal French Fries for no extra cost, or as a separate snack purchase.

Printing nutrition information on the back of traymats is one of a number of initiatives the company has planned for the next 12 months.


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