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ACP Media relaunches Woman’s Day

ACP Media relaunches Woman’s Day

ACP Media is relaunching Woman’s Day, investing in excess of $2 million in New Zealand’s number one selling women’s title to create a bigger, better, bolder new-look magazine. The relaunch, which is the New Zealand edition’s first in its 17-year history, is one of the biggest magazine relaunches the country has experienced.

The relaunched magazine will have a larger format (297m x 225mm), glossier, heavier stock, increased number of pages, new sections and new content. Under a new contract with First in Print, Woman’s Day will be printed in New Zealand. It will be available on the newsstands from 1 November 2004.

Edited by Megan McChesney, Woman’s Day provides escapism and inspiration for readers and is a leader on local and international celebrity gossip, as well as on food, fashion, and beauty trends. Woman's Day is the biggest-selling women's magazine in New Zealand with a circulation of 142,610 and readership of 847,000.

Launched in New Zealand in March 1987, Woman’s Day’s first issue featured Hollywood star Cary Grant. Subsequent issues have provided readers with the best of New Zealand and international celebrity marriages, births, divorces, and scandals. Top-selling issues have included Paul Holmes’ first wedding to Hinemoa Elder and the birth of their son, Reuben; Rod Stewart and Rachel Hunter’s wedding and the birth of their daughter Renee; and photos of Fergie’s toe-sucking incident.

In the last 12 months, key editorial features have included Lana Coc-Kroft’s illness, the birth of Courteney Cox Arquette’s baby, Coco; Brent Todd and Wendy Botha’s marriage blues and subsequent reconciliation; and a world exclusive photo shoot of Rachel Hunter with her children, Renee and Liam.

“Woman’s Day has had a fundamental role in creating a celebrity culture in New Zealand. ACP Media’s significant investment in its format and content reflects our unwavering commitment to quality and to meeting readers’ needs for information, inspiration and entertainment,” said ACP Media CEO Heith Mackay-Cruise. “We expect the enhancements to further strengthen reader loyalty, which in turn leads to advertiser loyalty.”

“The relaunch of Woman’s Day in November reinforces ACP Media’s position as a leading publisher of a whole stable of popular and premium magazine titles and is a further milestone in our dynamic growth path, signalled by new titles to be launched and recently launched in New Zealand (FQ Men, Gourmet Traveller Wine), and enhancements to other signature local magazine brands (North & South),” said Mr Mackay-Cruise.

“Our product investment in the current financial year is more than ACP Media has made in the last five years and underscores our commitment to employing New Zealand people, producing New Zealand content and using New Zealand infrastructure.”

Facts and figures on Woman’s Day* In a typical week, more people read Woman’s Day than watch Shortland Street or One News Woman’s Day reaches more females under 30 than any other magazine Five times more men read Woman’s Day than fill Eden Park for an All Black test match More than 7.4 million copies of Woman’s Day sold last year Woman’s Day sells on average 14 copies a minute Woman’s Day sells more copies in supermarkets than New Idea and NZ Woman’s Weekly combined

*Sources: Nielsen Media Research NRS (July 03-June 04); Circulation: ABC (2004/1); Aztec Information System. Total supermarket average weekly copy sales for the year ended 25 July 2004

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