Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


True sport performance design collection for women

Introducing the first true sport performance design collection for women

adidas and Stella McCartney announced a long-term partnership today in New York , presenting the adidas by Stella McCartney sport performance collection. For the first time ever a high-end fashion designer has created a functional sport performance range for women. The first collection will be available in stores across the U.S., Japan and Europe starting spring/summer 2005.

Offering products for Running, Gym/Workout and Swimming as well as Cover-ups, adidas by Stella McCartney is truly a first and a genuine innovation in the women’s sportswear market. “This collection gives women what they want, products that both perform and look great”, says Bill Sweeney, Project Leader and Head of Apparel at the adidas Sport Performance division. “We combined Stella’s unique design and herinstinctive insight into women with adidas’ knowledge in creating breakthrough functional sports products.”

Stella McCartney adds: “Women take both – their sports and their style – seriously. Why should we have to sacrifice one for the other? Working with adidas is a lifetime opportunity to give female sports enthusiasts a choice.”

Stella McCartney not only worked with adidas but with a number of athletes to ensure the product delivers on both performance and, of course, style. Both companies appointed a designated team to work together on the project. The cooperation is a long-term one and plans are to cover even more sport performance areas in the future. The first collection will hit retail in February 2005 and will be available in high-end department stores in the U.S. and Japan as well as 18 adidas Sport Performance Center stores in Europe. The collection will roll out twice a year, with price points ranging from 40 to 200 Euros.

Note: adidas offers products in three different divisions: Sport Performance (leading technologies), Sport Heritage (Originals models), Sport Style (sports-inspired design collaboration with Yohji Yamamoto). The adidas by Stella McCartney range is part of the adidas Sport Performance division.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>