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Alex Tee’s Designs Showcase of NZ Culture

Alex Tee’s Designs Showcase of NZ Culture


NZFRESH is one of the first selected designs among 80 others developed by QOLOR Syndicate Ltd. The entire range was developed based on New Zealand's thriving local culture. NZFRESH embodies the spirit of New Zealand-innovative, fresh and vibrant, hence, it is the first design to be launched among the first collection series.

Qolor Syndicate is the brainchild of designer Alex Tee who conceptualised the project from design to production for a period of six months. As a designer with advertising and apparel manufaturing background, Alex’s passion is to showcase the Kiwi culture to the rest of the world through his designs embodying the essence and uniqueness of being a New Zealander and proudly wearing it. Its fun, friendly and simple designs send a message that is easy to understand. Alex wants people to look at his designs and make them feel, smile and think…yeah,that's me.

The design was inspired by a cow bell, an instrument played in a drum or percussion. Alex who plays mainly percussion and drums in a band decided to use cow as an icon to relate to New Zealand. Rather than symbolise New Zealanders through a Kiwi icon,he feels that a cow is more representative of freshness, with milk undoubtedly one of New Zealand’s most exported product. The NZFRESH design has been meticulously developed and polished for nearly 6 times to ensure the right positioning of the cow and ascertain that it's typographically and aesthetically pleasing to the eye.

The public response has been nothing short of overwhelming. Requests has been received for NZFRESH Tees from interested parties all the way from the UK and America. Retail Manager Karen Cookson from Route66 says that she has been getting calls from the public randomly enquiring about the availability of these tees.

Why don't you jump in the bandwagon and get yourself an NZFRESH tee? To find out where to order,please email info@qolor.co.nz.

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