Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Nurturing Export Genius Means Focus

Media Release: 13 September 2004

Nurturing Export Genius Means Focus

Turning exporters into market savvy businesses whose approach to successful export is 'rifle rather than shotgun' is hotter than ever topic for business, according to ICEHOUSE CEO Andy Hamilton.

Successful businesses are re-evaluating and refocusing their export goals, says Andy Hamilton, who says findings from the ICEHOUSE 321 Go Global alumni suggests many businesses admit that their approach to exporting has been too widespread to be effective, is often ad hoc, or the result of pursuing export orders from anywhere and everywhere, often at huge cost to the organisation.

Hamilton says the success of the 321 Go Global programme from business accelerator, The ICEHOUSE, is aimed at helping companies go from being good to great in the export field, and has led to many of the participants pulling back on generic export marketing and refocusing on achievable goals.

"Businesses who have gone on the 321 Go Global programme, and the seminars we held last year, tell us it has helped refocus their thinking," he says. "The 321 Go Global Seminars are being offered again in October this year, in Auckland, Wellington, and Christchurch and we"

Andrew Parkin, of Genoese Foods, manufacturers and exporters of pestos, tapenades and flavours, says the 321 Go Global programme was a revelation.

"We were sitting there, listening to ex pat kiwi presenter Andy Lark, and he said 'if you don't want to be a $50m company then you might as well stay in NZ and be realistic'. I realised that while we don't necessarily aspire to $50m, it wasn't entirely out of the question."

The programme has helped him redefine strategic export goals, a vision shared by CRMS Consulting, a pharmaceutical sales and service analysis company. CRMS's Paul Millett, (winner of NZ Trade and Enterprises Services Exporter of the Year, 2004) says he is using a lot of the structured methodology he learned on the programme to measure and change the company's approach.

The philosophy that Kiwi businesses should be ultra-aggressive in seizing business growth and wealth creation opportunities has been pivotal in developing The ICEHOUSE business growth programmes. According to Andy Hamilton, research results showed distinct barriers to SME growth remain, and addressing these has been a driving force in the development of The ICEHOUSE suite of business growth programmes.

About the ICEHOUSE

The ICEHOUSE (The International Centre for Entrepreneurship) was established in 2001 by the University of Auckland Business School, alongside a number of industry partners. As a Business Accelerator, it focuses on creating greater numbers of successful international New Zealand companies through education, incubation, and research.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>