Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Boost Mobile unleashes Monsta Txt

14 September 2004

Boost Mobile unleashes Monsta Txt

Boost Mobile have uncovered a new group of extreme mobile phone users - Monsta Texters. This group of high volume texters gobbles up texts faster than J-Lo changes husbands!

Boost Mobile have developed a plan that meets the requirements of these ‘mobilized’ individuals; the Boost Mobile Monsta Txt Plan. The new plan was developed with input from high volume texters as well as suggestions from representatives of the Urban Culture New Zealand website; a site that provides a forum for open discussion on issues concerning NZ youth.

Since introducing their new Monsta Txt plan on 1st June, Boost Mobile have seen a staggering increase of over 150% in its customer base, the majority of which are new Monsta Txt Plan users.

The plan is designed to benefit those genuine high volume texters not being catered for and to discourage ‘text bombers’. The plan allows users to send 1000 texts to 025/027 mobiles for only $10 a month, then pay 2c a text to 025/027. Texts to other networks cost 20c.

Boost Mobile Marketing Manager Tania Bui said “We listened to those users out there who complained that there wasn’t a plan available for high volume texters and developed something to specifically meet their needs. Boost Mobile is all about listening to the consumer and understanding the lifestyle environment that youth live in today. What is also interesting is that the success we have achieved to date has primarily been via word of mouth; our Television campaign has only just kicked off.” Boost Mobile launched their new Monsta Txt commercial in August. The commercial builds on their extremely successful Hook Up Tour and subsequent commercials.

Advertising agency Saatchi and Saatchi worked in collaboration with top NZ street artist ASKEW to come up with a visual identity that was fun, reflected the insatiable appetite of high volume texters and the MONSTA was born.

The new TVC was produced by Heat Animation and utilizes many of the revolutionary features from the Hook Up commercials with the continued use of the animated graffiti styles which were prevalent in earlier executions.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news