Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Third Stage Of Increased Flights To Meet Demand

14 September 2004

Freedom Air Announces Third Stage Of Increased Flights To Meet Demand

Freedom Air today announced the third stage of planned extensions to its current schedule, in response to increasing demand for its services. It is expanding the number of flights from Christchurch to Coolangatta on Australia’s Gold Coast from three to five per week and has increased the number of services on its Wellington – Brisbane route from five to seven per week to meet demand.

Freedom Air’s sales and marketing manager, Rachel Gardiner, says the extension to its scheduled services between Queensland and Wellington and Christchurch are in direct response to demand from people wishing to fly Freedom.

“In the past 12 months, we have seen passenger numbers increase by between 63 and 70 per cent on these routes. It’s a clear message from the consumer that they like flying with Freedom Air and like where we fly to,” she says.

Today’s announcement comes on the back of notification from Freedom in the past fortnight that it is launching weekly Wellington – Gold Coast and Wellington – Nadi services from early next year and doubling the number of flights to Fiji from Palmerston North, Christchurch and Hamilton during the high season.

“The popularity of our services further cements our position as the people’s choice for flying to holiday or leisure destinations,” Rachel Gardiner says.

A special promotional fare for the Christchurch – Gold Coast and Christchurch – Brisbane routes, of $99 one way (exclusive of an $8.00 insurance surcharge, $20 fuel surcharge and other taxes), goes on sale tomorrow, Wednesday 15 September, until Monday 20 September for travel between 1 November and 14 December 2004.

Freedom will increase its Wellington – Brisbane flights from five to seven per week from 1 December 2004 to 31 January 2005, a popular time for trans-Tasman travel. It is also introducing a special $99 one way fare (exclusive of an $8.00 insurance surcharge, $20 fuel surcharge and other taxes) for travel on its new Wellington – Gold Coast route, on sale from 15 to 28 September and available for selected travel from 2 April to 3 July 2005.

The number of people flying Freedom Air in the past 12 months has grown by 14%, with some destinations showing growth of more than four times that.

These results, from July 2003 to July 2004, come despite massively increased competition in the market, with the introduction of Pacific Blue and Emirates flights on many routes. Freedom Air’s lower airfares in response to this new competition are proving successful.

More and more people are flying Freedom Air to Queensland than in the previous 12 months (up nearly 30%) reflecting the increasing appeal of the Gold Coast and Brisbane as holiday destinations. As well, Freedom is the only value-based airline still offering a 25% discount off the standard adult fare for children and no charges for credit card transactions.

Rachel Gardiner says the airline’s really, really small fares and direct to Queensland flights have seen a major rise in the number of people flying Freedom.

“We are seen largely as the leisure airline, which matches well with Queensland as one of Kiwis’ favourite holiday destinations. As well, the high cost of airport and similar taxes in other destinations probably influence travellers’ choices.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news