Hyundai struggles to meet demand for Tucson

Friday, 17 September 2004, 6:37 pm
Press Release: Hyundai

17.09.04

Popularity has overwhelmed Hyundai’s new Tucson.

Launched in New Zealand at the beginning of August, the world-acclaimed new compact size SUV is already a rare sight in dealerships.

“Our initial supply was quickly snapped up, both the baseline two-litre GLS model and the 2.7-litre V6 GLS,” explained the General Manager of Hyundai Automotive NZ, Philip Eustace.

“The 2.0 GLS is the more popular, at $29,990 RRP for the manual, but we are simply unable to get enough vehicles to meet demand.

“Partly that’s caused by popularity of the Tucson around the world … the South Korean factory is struggling to keep up with demand.

“Right now it will be several months before we have sufficient supply to meet the demand here in New Zealand. “

The five-door Tucson marks Hyundai’s entry into the compact SUV sector and it has come up with a winner, a versatile vehicle recognised immediately as a trend-setter in one of the market’s fastest-growing segments.

Bristling with specifications, the economical 2.0 GLS model is also available in automatic, while the 2.7 V6 GLS comes standard with auto and leather interior.

Leading the class with high-tech features, the 2.7 V6 GLS has climate control air-conditioning with air quality system, an electric chromic rear view mirror with digital compass, and auto light control. A notable first for a mainstream brand, is that both models come with an MP3 compatible CD tuner and six-speaker sound system as standard.

Both models boast a sophisticated electronic 4WD system, traction control, and ABS with EBD (electronic brakeforce distribution). The 2.0 GLS has dual front airbags as standard while the 2.7 V6 GLS adds dual side airbags as well as roof curtain airbags for front and rear passengers.

The Tucson was specifically developed to achieve class-leading ratings in the important US and European safety tests, a hallmark of Hyundai design.

Hyundai is noted as a mass-market leader in reliability and quality as well as value, with a particular focus on safety initiatives. The Hyundai Automotive Group is now the seventh largest car manufacturer in the world and aims for the top five by the end of the decade.

ENDS

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