Size Xxxxxl Knickers Pound The Street This Week

21 September, 2004

Size Xxxxxl Knickers Pound The Street This Week

Girls dressed in extra big knickers, size 12XL to be exact, this week take to the streets throughout New Zealand to launch a new hey sister! campaign and the Summer 04 range.

The Bridget Jones-style knickers, which sport one of the new campaign messages "hey sister! leave the boring underwear to your nana", each fit two girls: one in each leg. They will be on show outside selected Bendon Lingerie, The Warehouse, Rendells, Postie Plus and independent lingerie retail stores this Friday and Saturday in Auckland, Hamilton, Palmerston North, Wellington, Christchurch, Dunedin and Invercargill.

hey sister! offers affordable and comfortable underwear for the young or young at heart. The brand has been one of Australasia's most successful youth brands for more than 10 years.

hey sister! marketing manager Anna Burrett says the enormous knickers are a fun way to bring to life one of messages from the hey sister! 'Take it from us' campaign.

"We've all seen Nana knickers on someone's washing line and cringed. The big knicker activity provides a real contrast to what hey sister! stands for!," says Anna.

Other sisterly-like advice includes: 'Look Rock & Roll, not Country and Western', 'Forget the hit single, have a hit pair', 'Breast enhancement works better without surgery', 'So he doesn't like you, well then he's obviously a loser' and 'The only way to lose 10kg in 10 days is to cut off your arms and legs'.

The Summer 04 season from hey sister! offers a range of youthful, fun and confident underwear styles to match every girls mood. There are funky street options in cottons, basics options for everyday wear, plus the pretties that every girl needs.

October sees the launch of Playzone in dusky pink, a sporty basics range that features a fab t-back camisole, contour mock-crop top, hipster short and thong. Face up to the facts with Phresh, a range in flame red that features a face print graphic with a camisole that definitely should be considered for summer outerwear.

Looking ahead to November Biker Babe rocks the stores in black cotton and mesh net. Contrast hot pink stitching and embroidered "rock chick" motif makes this one a star. A Cat's Life purrs its way into your heart with a comprehensive range including long cotton pj pants, two styles of camisoles, contour and soft cup bras, hipster shorts and bikini briefs. The range features "I purr therefore I am" quote against pink with contrast black trim and bows.

The season ends with a delicate bang with the cute Make a Wish and Quince Kiss. Make a Wish features a pink base with flower and spot print and comprises a ¾ pj pant, 2 styles of camisoles to match, contour bra, hipster bikini and hipster short. Quince Kiss is a sweet vanilla colour range with contrast pink edging, rosebuds and filigree placement print. Choose from a camisole, contour bra, underwire bra, hipster bikini and hipster short.

hey sister! prices are: $9.99 for a thong, $12.99 for a hipster bikini brief, $14.99 for a hipster short, $19.99 for a contour, underwire bra and camisole, $27.95 for a ¾ length pj pant and $29.95 for a long pj pant.

ENDS

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