Let There Be Light – And There Was Skin Lights
See the light with the latest designer collection from Elle Macpherson Intimates and you could learn one of Elle’s own lingerie secrets.
Skin Lights is an outstanding new collection with barely-there comfort and figure enhancing appeal. To mark the launch, Elle Macpherson Intimates is giving lingerie devotees the chance to share their “intimate” lingerie thoughts with Elle and win one of 1,000 complimentary Skin Lights bra and brief sets. Those who complete the questionnaire will be let in on one of Elle’s own lingerie secrets. The offer - open to residents of New Zealand , Australia and the UK - is part of an exclusive international wear test running on http://www.ellemaphersonintimates.co.nz.
The new Skin Lights collection comes in a luxuriously smooth Italian fabric that is durable and light as a feather to wear. There’s an amazing five bra styles available - convertible bra, strapless bra, soft cup, underwire and contour. The bra styles coordinate with a culotte, brief or thong. A special Skin Lights filigree print brief option also co-ordinates with the bras which feature logo elastic trim and silver “M” jewellery.
Elle Macpherson says Skin Lights is perfect for when she’s in a rush in the morning and is looking for a trustworthy fashion option to add style to her day. “Personally I know that I can go straight to the lingerie drawer and pull out Skin Lights for comfort, style and luxury. It’s like your most reliable friend who will never let you down. No matter what your outfit demands, Skin Lights has the ideal bra and brief option to suit,” says Elle.
And the comfort of Skin Lights is unsurpassed. “I can’t say it makes me feel utterly amazing, because wearing Skin Lights makes me feel like I’m wearing nothing at all!,” says Elle.
In order to be eligible for the wear test, entrants can log on to the website and answer a survey on their lingerie secrets and habits. They will also be judged on their answer to a question “Tell us how a set of Skin Lights would light up your life”.
On completion of the survey, entrants will receive an email revealing one of Elle’s own lingerie secrets. And the best 1,000 answers to the final survey question will win a Skin Lights brief. They will then provide their wear test feedback, again online, to receive the matching bra.
The wear test registration opens at http://www.ellemacphersonintimates.co.nz on Monday October 4 and closes Monday October 11. It is open to New Zealand , Australia and the UK as the three key markets where Elle Macpherson Intimates is sold.
“I’d like to see who our Elle Macpherson Intimates devotees are and whether they differ between New Zealand , the UK and Australia . It’ll be interesting as I was born in Australia , live in the UK , and my lingerie brand originates in New Zealand ,” says Elle.
Skin Lights is available in the ongoing colours of Jet black and Pearl white, as well as gorgeous fashion colour Blush pink.
New Zealand recommended retail prices are:
• Skin Lights soft cup bra $44.95, contour bra $49.95, strapless bra $54.95, underwire bra $44.95, culotte $24.95, brief $19.95 and thong $19.95.