Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


50,000 subscribers for Herald on Sunday

Tuesday September 28

Press Statement Herald on Sunday

Herald on Sunday to launch with well over 50,000 subscribers

Before its first edition is even printed, the New Zealand Herald’s soon to be launched Herald on Sunday newspaper has already signed up more than 50,000 home subscribers.

APN News & Media Chief Executive Brendan Hopkins said the support for the new publication, to be launched on October 3, was unprecedented in New Zealand newspaper history.

“Herald home subscribers have responded in their thousands to the opportunity to have the new Herald on Sunday delivered to their homes,” Mr Hopkins said.

Mr Hopkins said the subscription number was expected to grow further as the newspaper’s marketing campaign gained momentum this week, and excitement mounted over this coming Sunday’s launch.

Mr Hopkins said the Herald on Sunday would also be available through more than 4000 retail outlets, including supermarkets, service stations, dairies, cafes, hotels and motels.

“Wherever there is an outlet which stocks The New Zealand Herald and is open on Sunday, readers will be able to buy their new Herald on Sunday.”

The newspaper’s cover price will be $1.80.

Herald on Sunday Publisher Rick Neville said the paper’s outstanding home subscriber base would provide a solid readership for advertisers at very cost efficient rates. At the newspaper’s launch, the company indicated a target total circulation of 85,000-100,000 within three years. It now seems likely that this forecast will be exceeded in the first year.

Mr Neville said advertising support for the first issues of the Herald on Sunday was strong, both from businesses choosing to advertise solely in the new Sunday paper and from those in existing relationships with The Herald. All of the advertising was incremental to the existing daily product.

“Agency and retail advertising sales have been terrific, far outstripping budget in most categories. Classifieds selling, through the Herald’s call centre, began yesterday with encouraging early indications,” he said.

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>

ALSO:

Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>

ALSO:

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news