Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Call for corporations to step up CSR

1 October 2004

Call for corporations to step up CSR

Christchurch, New Zealand, 04/10/2004 Buy a piece of peace everyday - it’s the job of corporate social responsibility to ensure consumers do just that everyday. Is corporate social responsibility planting trees or helping stop war? That depends on what level of responsibility corporations chose to take. Many corporations are international – doesn’t that make them more liable and/or capable of global responsibility more so than governments?

Corporations publish CSR reports, but the action they take, is it benefiting us as much as we should expect it to? Are they ripping us by not taking bigger or more innovative action that actually improves our world? Are we being taught to settle for inadequate CSR initiatives?

In any war where people need food, water, medicine, money, prayer, safety and to bury their dead surely many niches can be designed to fill these needs by corporations that they can still profitably make money in. CSR doesn’t have to be ‘good deeds’ but creative brand strategy design that heals world needs in its daily yet profitable running.

Niche Forecasting in New Zealand attests there are many areas innovation is yet to touch. Allison Toner of Niche Forecasting says “When there’s a property price surge a real estate or finance company could set up a niche to help lower income families still achieve ownership. Mentors or success coaches could devise peace tools/mind frames for countries at war. Kimberly Clark could offer governments an ‘insurance premium’ so that in a disaster they will be provided with continuous rations of healthcare/hygiene products. Salvagers should get to the hurricane struck areas and pay wages to residents to help the clean up and salvage items for you. Banks could offer debit cards to EVERY place that is struck with disaster be the bank that steps up to this responsibility worldwide. There are many options that aren’t being seen”.

It’s not hard for corporations to heal the world thru their own market. Buying a piece of peace everyday means causing great proactive effects from standard purchases, it depends on the innovatively designed niches corporations have. World problems big and small would be fewer and further between if corporations stepped up and BECAME the solution. To read more on ‘CSR growing up’ visit

Call for corporations to step up CSR continued:

Allison Toner is a corporate niche designer of Niche Forecasting in New Zealand. Her design work is based around making improvements to the world thru large corporations and brands. Her unique focus and creative skills are reflected in her work to satisfy her clients and ‘wow’ their brand. To get in touch with Allison please make contact via her website or email


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news