Cutting edge international level marketing
5 October 2004
A stronger emphasis on cutting edge international level marketing and brand management has led to the recent appointment of David Martin in the new role as Marketing Manager for Harcourts International Ltd.
Managing Director for Harcourts International, Mike Green said, “As an industry leader it is crucial Harcourts’ brand reflects the innovation and progressiveness behind the name. Marketing, our brand and how we are seen by the public continues to represent a significant and vital area of our business.”
Harcourts has now over 330 offices throughout Australasia, first launching in Australia in 1997 through establishing a base in Queensland, before expanding in to New South Wales in 2002.
In February this year Harcourts purchased Western Australia’s leading real estate brand, Roy Weston Real Estate, a privately owned group of 61 franchise offices in Western Australia, Northern Territory and Indonesia. In the same month, Harcourts also announced a joint venture with South Australia’s leading independent real estate group, Brock Real Estate to form Brock Harcourts Real Estate and in August moved into Tasmania, forming a joint venture with M&M Real Estate.
Mr Green said, “As the fastest growing real estate group in Australia and the acknowledged market leader in New Zealand, how we maintain the consistency, development and direction of our brand becomes increasingly more critical. The appointment of David Martin to an international marketing role is a significant step and investment for Harcourts.”
Mr Martin has a Diploma in Business Studies and a Diploma in Marketing and has held a range of marketing roles in the United Kingdom and New Zealand. Joining Harcourts in 2002 Mr Martin has been managing Harcourts’ annual Conferences, with the last two believed to be the largest ever real estate conferences in New Zealand including over 1,000 delegates at each one.