Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Edmonds Celebrates 125 Years of Baking

Friday October 22, 2004

Edmonds Celebrates 125 Years of Baking

in New Zealand!

Put on your apron, flour the rolling pin, line the baking trays and pre-heat the oven...

Iconic household brand, Edmonds, is celebrating 125 years of home baking in New Zealand on the anniversary of the invention of Edmonds Baking Powder in 1879.

Edmonds is even part of New Zealand's industrial and political heritage; during the depression its Christchurch factory was the first to introduce a 40 hour / five day working week.

"Edmonds is as loved by New Zealanders today as it was in the 1800s providing an extensive range of products for all baking needs," says Monique Farrell, Marketing Manager of Edmonds.

"This is a very special celebration for us. There aren't many New Zealand companies that can claim to be 125 years old. Edmonds is a true heritage Kiwi brand," she says.

Edmonds Baking Powder is 'Sure to Rise'

Edmonds baking powder was invented by English grocer, Thomas Edmonds, in 1879 in Lyttelton after New Zealand women complained that the imported variety of baking powder gave variable results.

As his grocery business was experiencing a slump in sales he tried his hand at inventing a New Zealand made baking powder, following previous experiments with sherbert.

125 years later, Edmonds Baking Powder is an institution, a reliable product to make cakes rise.

Edmonds recorded for prosperity the very incident that solved the problem: when asked by a disgruntled customer whether her scones would perform any better with this new baking powder, a confident Edmonds replied they were "sure to rise".

Inspired by his claim he decided upon the distinctive rising-sun-with cakes trademark. 'Sure to Rise' remains one of New Zealand's most durable, colourful and recognisable trademarks.

Edmonds Cookery Book - Biggest Selling Book in NZ History

The very first Edmonds Cookery Book was published in 1907 featuring a collection of 'economical and everyday' recipes. Its phenomenal success continues and it is still the essential item in nearly every New Zealand kitchen with many of the original recipes now firmly part of our cooking tradition. It is the biggest selling book ever published in this country with sales reaching over 3.5 million.

A special 125th Anniversary edition of Edmonds Cook Book is now available in store.

Edmonds Heritage Scholarship Announced

In honor of its 125th Anniversary, the Edmonds Heritage Scholarship will be awarded to a deserving applicant to continue their study within the heritage field.

Christchurch retains strong and affectionate ties to Edmonds through Thomas and Jane Edmonds' legacy of the 'Sure To Rise' empire but also the philanthropic legacy of buildings and parks that were bequeathed to the people of Christchurch during their lifetime. The Edmonds Factory Gardens, Telephone Cabinet, Clock Tower and Band Rotunda which celebrates its 75th anniversary this year are significant contributions made to Christchurch by the Edmonds family to celebrate their success in Christchurch.

"The Edmonds Heritage Scholarship will be awarded to a deserving applicant to continue their study within the heritage field," says Monique Farrell, Marketing Manager, Edmonds.

New Mixes Launched for Modern Baking

Edmonds has introduced exciting new recipes inspired by the Edmonds Cookery Book including: ginger crunch slice, chocolate peppermint slice, afghan cookies, chocolate chip cookies and French vanilla cake.

Contemporary packaging has also been launched and some of the old favourites are now even tastier. The range includes: chocolate and moist orange cake, chocolate fudge brownie, apple & sultana muffins, mixed berry muffins and chocolate chip muffins, chocolate cupcakes, chocolate sponge pudding, continental cheesecake and pancake/pikelet & hotcake mix.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news