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SKY endorses™ business model

27 October 2004
SKY endorses™ business model welcomes Sky TV with open arms “It’s good news and will help promote online DVD rentals. We are finding that once people sign up and understand the way the service works they love it.” says Rob Berman Founder and Managing Director of

“We had a letter from a customer recently who was a 14 year Sky subscriber and has cancelled his subscription after only two weeks on the service.” says Berman.

DVD Unlimited will operate in competition to the existing Sky movies package which costs approximately $60.00 per month; the new DVD Unlimited service will provide a slightly cheaper option.

“This just shows how important this segment is, Sky have realized that their current movie offering is out dated” say Bryan Mogridge Chairman of Westside Media (former CEO Montana Wines)

“I am really happy to see them join the category” says Jeremy Johnston, Managing Director of Sugar Advertising and personal investor in “But it is going to be particularly interesting to see how they plan to differentiate and manage a portfolio of two competing movie brands. Because when you compare the two we see quite a few customers starting to question the value of the broadcast subscription model.”

On the 22nd of October 2004 Sky TV launched the revamped DVD Unlimited website. The Sky website uses a very similar business model to that of Westside Media’s

What sets aside from the likes of Sky’s offering is a passion for movies approach “It’s simple, we are the moviest, we love what we do and are passionate about movies, fatso is evolving to become a place for information and all things movies.” says Berman.

Fatso already provides a unique flavor with reviews from Steven Gray who is an interesting and provocative movie reviewer. Steven will be assisting with the development of a new feature to the site. It will include interviews and competitions. is aiming to be the leader of this category and this is endorsed by Sky TV’s decisions to follow with the same business model. “We look forward to some healthy competition.” says Berman.


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