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Celebrity gossip – profitable lies

Celebrity gossip – profitable lies

Celebrities are a brand. The press can be either their best friend or worst enemy. Exposure from the press, when welcomed can hike their profile and income but instead there is an obsession with their private lives. A pimple on J’Lo means she’s pregnant and Halle Berry in ripped jeans means she’s cheap and won’t buy more.

Being a celeb brings false perfection, you are idolised by many as being sexy, beautiful or whatever, and as a celeb you are expected to just tolerate the rumour mill of your surgery, your depression, your abortion/miscarried child, your shopping or anger problems.

Most celebs say of the rumour mill “it doesn’t bother me” - they say they are comfortable with who they are and know the truth so don’t care what tabloids say. This kind of response to having your persona, your image and yourself as a person trashed has been fine until now - but when a ‘fight back’ tool is created celebs can run free and expose reality.

Publishers are stealing from celebs – making money from rubbish, with dreamed up headlines and insider know-how to trick consumers into buying.

Consumers are ripped off as much as celebs – yes they take an interest in celeb news –but not interested to pay for pure rubbish.

Celebs are imperfect, some do get addicted to drugs, have affairs, gain weight and sleep around but it’s their business – if they can tell their story and be the controller of all publicity releases they will be the CEO of their brand.

A new niche to fire the Gossip industry and give celebs the power to expose only truth is very necessary. Celebs could then stop magazines from making money off their ‘brand’ as the publications would then become worthless – just magazines printing known lies or exaggerations. Celebs could live their lives without fearing paparazzi or scandal and with the respect every human deserves. Celebs have a lot of money and to control their exposure they will use it!

There is exploitation in this imperfect world, and lots of this will be washed out when the print industry is overtaken by a gossip killer. The future of publications is not lies, scandal and invasion –the niche needs to be filled.

What are you reading?

About the author: Allison Toner is a corporate niche designer of Niche Forecasting in New Zealand. Her design work is based around making improvements to the world thru large corporations and brands. Her unique focus and creative skills are reflected in her work to satisfy her clients and ‘wow’ their brand. To get in touch with Allison please make contact via her website or email her at

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