Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Are corporations our new global government?

Are corporations our new global government?

Corporate social responsibility reports from corporations are the norm now. Many say it is to silence brand critics and to ‘pretty up’ the annual report but the level that corporate social responsibility could be taken to, and how much of a change it could cause in the world has not yet been realised. The span and influence of national and international companies is unlimited if used it in the right way.

We trust our brands - we buy the products as proof of that trust. Surely we trust Coke and Nike? Could such trust can be built on and depended on to make changes that governments won’t or don’t? The answer is yes - our already established trust will bring such initiatives to success for the corporations.

Brand sales and loyalty depend on good practise in the market. If consumers found out that Coke is secretly made from animal products the worldwide Coke engine would come to a screaming halt. Trust needs to be continuous to keep the sales going. In comparison, if the action of our countries president was creating great controversy we would have to wait till his or her time is up to vote someone else in.

Corporations have full time dependency on people for sales – governments can run as they wish till their ‘stunts’ prior to the next election.

For the Governments to head world change initiatives they would inject millions of our tax dollars, where as well designed corporations can develop new profitable niches that change the world – with no dodgy politicians involved. It’s about creativity and niches. Governments are handed our taxes in a hefty big pile and direct it how they please – even if that means building a new government building (with heated seats) before considering giving assistance to those suffering poverty.

Corporations don’t need a big wad of money – they’ve been creative enough to build a corporation to success and can do the same in new niches again and again and take action now – not having a plan in ‘the pipeline’ for early 2022 that cost millions to just put together as perhaps some governments do.

By taking care with every expansion to weave into the niche a positive throw off effect, then corporations can ultimately change the world while impressing the socks off everyone with their creativity and care and as the governments stand by in amazement. Corporations, in amongst their growth can choose to change the world – getting results faster and stronger than any government.

Corporate social responsibility isn’t just planting trees, fundraising or even writing Anti-discrimination policies toward gay staff, but it is a style of expansion and focus that isn’t there to pull in sales because you are ‘so nice’ but because your corporation is actually prepared to change the world. As Miss Universe as ‘change the world’ sounds, improvements can be made and they won’t be done by the corporations standing round saying ‘that’s impossible/naïve/valueless ’

Simple stuff that ‘licences’ you to print a CSR report just to stay up with the big boys wont make the cut in the future, but CSR will step up to being a style and tool that corporations are happy to use to make this world a better place on a big scale whether that means housing homeless, stopping manufacture of un-recyclable products or even niches that stop crimes. But even better than that is they will be carefully designed niches that also enhance their profit –lets take a dose of reality, it is after all business - and now CSR will have less and less room for solely ‘buttering up’ the public. Positive change that as a flow on effect generates profit is profit well earned.

Corporate social responsibility is maturing.

About the author:

Allison Toner is a corporate niche designer of Niche Forecasting in New Zealand. Her design work is based around making improvements to the world thru large corporations and brands. Her unique focus and creative skills are reflected in her work to satisfy her clients and ‘wow’ their brand. To get in touch with Allison please make contact via her website or email

© Scoop Media

Business Headlines | Sci-Tech Headlines


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news