Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


First Fruit-Based Omega 3 Medication Launched

Kiwi Company Launches First Fruit-Based Omega 3 Medication

New Zealand company Vital Foods Ltd has launched the world’s first Omega 3 and Omega 6 medication made from fruit.

The new supplements – produced after years of developing the technology in Auckland, are derived from kiwifruit seeds and were this week launched in the European market as part of a joint venture Vital Foods has led in Germany.

Vital Foods managing director Bruce Donaldson says the European joint venture is a break through for the Manukau City operation.

“We are very excited because the dieticians say the balance between Omega 3 and Omega 6 in kiwifruit seeds is healthier than from any other source,” he said.

Omega 3 and Omega 6 fatty acids are well recognised as benefiting the cardiovascular system, maintaining brain and visual functions and are important in adult skin and embryo development. Many Omega 3 and 6 medications are made from fish oil –which significant numbers of people, including vegetarians, find unpalatable.

Vital Foods has developed and patented a process for removing kiwifruit seeds from the fruit and processing them in a way that doesn’t damage their potent fatty acid properties.

“Many of the Omega 6 supplements produced globally are infused with preservatives to stop them going off. “We’ve spent considerable time and resource developing a process that doesn’t need preservatives and these supplements are therefore much more appealing to health-conscious consumers.”

Mr Donaldson said the first batch of supplements went on sale in Germany this week and he expected Vital Foods’ sales to lift significantly as the new markets open up.

“Growing consumer demand for fortified foods has helped foster a European market worth more than €161 million (NZ$292 million) for omega-3 poly unsaturated fatty acids, accounting for 28 per cent of the global market volume,” he said. Vital Foods business received a boost last month from Norwegian research that showed eating two or three kiwifruit a day can significantly lower the risk of blood clotting.

The company says it will launch the new Omega 3 and 6 product on the New Zealand market[before Christmas].

About Vital Foods

Vital Foods is an Auckland based company specialising in producing medications and supplements from kiwifruit extract. Vital Foods makes the supplement Digestezy and the kiwifruit drink Kiwi Crush. It pioneered and owns the technology that allows it to produce pharmacy medications without destroying the medically beneficial kiwifruit enzyme. Visit vital foods online at:

About kiwifruit seeds

Kiwifruit seeds contain a high content of essential fatty acids:

Omega-3 (as a-Linolenic acid = ALA): > 65% Omega-6 (as Linoleic acid): ~ 15%

Omega-3 fatty acids are essential for many functions in the body. These polyunsaturated fatty acids (PUFA) cannot be synthesized in the body, but must be part of our daily food intake. The following body functions are dependent on PUFAs:

Cardiovascular system Blood vessels Part of cell membranes in every single cell of the body Maintaining brain and visual function (in particular through the ALA-metabolite DHA) Part of skin cells Important for development of the embryo, but also in every other stage of life, especially aging Precursor of EPA and DHA, which are antagonists for inflammatory metabolites Eases arthritis and rheumatism Plays a role in hormone pathways (Eicosanoids) Also suitable for cosmetic application

As a Food Supplement in softgel capsules the Kiwifruit Omega 3 is suitable for vegetarians and those wanting an odorless alternative to Fish Oils.

© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news