Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Andrea Moore Plans Expansion Across Tasman

Wed, 3 Nov 2004

Andrea Moore Plans Expansion Across Tasman

Based on the success of her New Zealand show at ANZFW, Andrea Moore sets her sites firmly on showing at Mercedes Australian Fashion Week in May 2005 - as well as setting up shop across the Tasman...

The response to Andrea Moore's collection, 'A Holiday in Napoleonic France', at Air New Zealand Fashion Week 2004 has been extremely satisfying, report the owners of the label.

Positive feedback from media and buyers was reflected in the first-time orders from seven local buyers and repeat orders from established customers. The label is also in talks with David Jones in Australia and is awaiting an order from Charlie's in Singapore.

Anne Meyer, owner of New Plymouth's Meyer and Pritchard, said the collection was so "amazing" that she had doubled her usual order from the label.

Penny Barnett, buyer for Designer Clothing in Wellington, says she liked the French inspiration for the collection.

"I loved the intellect behind the designs and the fact that she'd used lovely tailoring from the Napoleonic period - it was very refreshing," says Penny.

Andrea's husband and business manager, Brian Molloy, says the show at ANZFW has propelled them much closer to their goal of expanding their stores into Sydney and Melbourne.

"We've sent a clear message to Australian buyers. The feedback we've had is that they were impressed with the range, they liked our stores and were impressed with our level of organisation. We're in the early stages of securing a contract with David Jones - their buyer has expressed interest in the Spring/Summer 05/06 range."

Demand to meet with buyers was so high that the couple made an unscheduled trip to Mercedes Australian Fashion Week in Melbourne to meet those who had been unable to see them in Auckland.

"We also used the time [in Melbourne] to better understand the Australian market in light of the response to our ANZFW show. We checked out all the city precincts, visited clothing boutiques and generally got an idea of the direction we'll take [in Australia]. We'll do the same in Sydney shortly," says Brian.

"I think buyers were surprised [by the Andrea Moore show]. They came with set budgets which they expected to spend on certain labels, and they were surprised by how good Andrea's range was."

A lookbook and DVD of Andrea Moore's show at Air New Zealand Fashion Week 2004 is available on request.

www.andreamoore.co.nz

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news