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EMAP appoints Netlink as New Zealand distributor

EMAP appoints Netlink as New Zealand distributor

One of Australia’s fastest-growing publishers EMAP is delighted to announce it has appointed Netlink Distribution Company as the distributor of its portfolio of magazines in New Zealand.

The new distribution contract, which is effective from 1 February 2005, will give EMAP access to more than 5000 retailers across New Zealand that are serviced by Netlink.

EMAP’s stable of publications includes high-profile titles such as market-leading men’s lifestyle magazine FHM which is now published in 27 countries, Australian Magazine of the Year New Woman, and successful youth market publications Smash Hits and Barbie. The publisher also produces a range of specialist action sports magazines, including market leaders in surfing, skateboarding and motorcycling.

EMAP Circulation Director Mark Cowie said the appointment of Netlink would help EMAP to further strengthen its presence in the New Zealand market.

“After a very robust selection process EMAP is delighted to be working with Netlink as the market leader in New Zealand.

“With Netlink, we have a partner that will assist us to create significant new growth for our business in New Zealand. Their distribution network and retail category management expertise will enable EMAP to consolidate and grow its position within the New Zealand market, allowing our portfolio of quality publications to be targeted to more New Zealanders than we have previously been able to reach,” said Mr Cowie.

Netlink General Manager Neil Aston said the company was excited about the new business relationship with EMAP.

“Netlink is very pleased to have been selected by EMAP to distribute its range of magazines. This is a significant business win for Netlink and EMAP’s publications are a welcome addition to our established base of independent publishers whose titles we distribute all over New Zealand,” said Mr Aston.

EMAP Australia was formed in 1997. It produces a portfolio of more than 20 products in a number of markets, with each product having a deep and loyal relationship with its highly targeted community. EMAP Australia’s combined readership across its portfolio is approximately 4 million and is growing at a rate of 7 percent year-on-year. EMAP Australia is part of EMAP plc, one of the world's leading media groups with interests on four continents, £1 billion turnover and a global operating profit of £212 million.

Netlink Distribution Company is New Zealand’s leading magazine distributor. The business is distinguished by its major brands, including four of the six top magazine brands in New Zealand supermarkets. In addition to distributing many market leading titles from independent publishers, Netlink distributes 52 publications from its parent company ACP Media, New Zealand’s largest magazine publisher.

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