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Wishbone Takes Flight With Its Fast 50 Wings

4/11/04

Wishbone Takes Flight With Its Fast 50 Wings For The Second Year Running

For the second year in a row Wishbone, the enterprising ‘ready to go’ food business, has been acknowledged by Deloitte/Unlimited Fast50 as one of the fastest growing companies in New Zealand. This time Wishbone was ranked at no. 37 with 149% growth. In 2003, Wishbone was ranked no. 35 with 205% growth in this elite ranking of New Zealand companies. Directors of the Wellington based company Andrea Gibson Scarlett and Shayne Scarlett are delighted with the recognition that the recent announcement brings.

‘Being ranked as a Fast50 company in 2003 opened many doors for us’ CEO Andrea Gibson Scarlett admits, ‘so we are rapt to be positioned again amongst other New Zealand companies which are clearly leading the way in their respective industries.’

Since opening its first store in 2000, Wishbone’s fast paced growth, vision and drive has seen the company expand to a stable of seven stores in Wellington and three in Auckland. Soon after launching its first two Auckland stores in April this year, Wishbone opened its third Auckland store at the base of the Price Waterhouse Cooper (PWC) Tower in Lower Albert Street.

‘The conveniently located inner city stores continue to attract busy people who believe in eating well - at breakfast, lunch and dinner time. Wishbone is an affordable, healthy and convenient option for people in a hurry’ says Managing Director Shayne Scarlett.

The brainchild and passion of its entrepreneurial founders, Wishbone continues to grow the market with new offers being launched on a regular basis.

‘We realise the importance of constantly revamping and adding to the menu, and our loyal customers who are instore every day are the first to agree with our approach,’ Mr Scarlett adds.

Most recently Wishbone has introduced its customers to a ‘low G.I. (glycemic index) carbohydrate’ sandwich range, an All Day Breakfast Wrap (a tortilla wrap with eggs, ham and kransky) and a Banana, Bacon and Maple Syrup Panini - all of which have proven successful additions to the menu.

Highly tuned to trends in health and the dietary requirements of a wide range of customers, Wishbone invests a significant amount of resource in R&D, with its latest focus being the development of a low G.I menu. This includes ‘heat and eat’ meals such as Beef Stroganoff and Coq Au Vin. Low fat, dairy free, gluten free and meat free options are also available across most categories.

The original Wishbone concept was founded on the sandwich and has since increased to a range of over 85 different breakfast, lunch and dinner offers. Customers now have the choice of muesli, salads, soups, sandwiches, wraps, breads coffee, juices, smoothies, cookies, muffins, slices and cakes. Wishbone also produces a substantial range of ‘Heat & Eat’ meals including Braised Lamb Shanks, Vegetable Lasagne and Fettuccine Carbonara. These are also available in over 35 North Island supermarkets.

The company employs over 60 staff, including a core team of twelve professional chefs who take turns working around the clock in Wishbone’s own kitchen. This ensures fresh food is delivered daily to stores in Wellington and Auckland.

ENDS

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