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Loving that Endless Summer Feeling

Loving that Endless Summer Feeling

MasterCard International launches ‘Endless Summer’ cardholder promotion – enter for a chance to win three summer holidays in a year

Auckland, 17 November 2004 – Do you remember, as a child, looking forward to summer and wishing it would never end? Tapping into these fond memories of the long, lazy days of past summers, MasterCard International has created a fantastic cardholder promotion, offering MasterCard cardholders the opportunity to enjoy three beautiful summer holidays during 2005 and stretch their summer over a whole year.

One lucky cardholder will win three holidays for four people - to the Maldives, Hawaii, and Hayman Island - including $5,000 spending credit on their MasterCard card for each destination. In addition to the main prize, MasterCard cardholders have the chance to win one of 11 breaks for two in Queensland by simply registering their purchases during the promotional period.

The ‘Endless Summer’ promotion is easy to enter. Every time MasterCard cardholders use their card for any purchase between 1 November 2004 and 16 January 2005, they will be automatically entered into the draw for the main prize. In addition, cardholders have the opportunity to win one of 11 weekend breaks for two in Queensland by registering their purchases online at, by phone at 0900 300 22 or by SMS , by sending the first six digits of their MasterCard, their first name and the purchase amount to 31 32.

“We are delighted to be able to offer this incredible experience to cardholders”, said Michelle Pilot, Director, Marketing for MasterCard in Australia and New Zealand. “The advantage of the main prize is that the winner can stagger their holidays over the course of a year allowing them to extend that summer feeling across the whole year. In addition they can plan ahead and accommodate any time restrictions their guests may have. They can take up to nine different friends and family members over the three holidays and enjoy three different holiday destinations with different loved ones.”


About MasterCard International

MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members’ credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment card brands including MasterCardâ, Maestroâ and Cirrusâ and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Pricelessâ advertising campaign is now seen in 96 countries and in 47 languages, giving the MasterCard brand a truly global reach and scope. For more information go to

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