Car TV set to feature across three networks
7 December 2004
NZ Performance Car TV set to feature across three television networks
NZ Performance Car TV will soon cover the whole country. Already a ratings winner on Sky Sport, the show will soon extend it coverage via New Zealand’s newest, mainstream free-to-air broadcaster, Prime Television. Not only that, the show has also been picked up by youth music channel, Juice TV.
NZPCTV is New Zealand's only up-to-date modified import car show and was launched by Parkside Media in September 2004 as a ‘first of its kind’.
Since its inception, the programme has shown ratings success proving New Zealand’s commitment to the modified car industry.
Mike White, Marketing Manager of Parkside Media is thrilled with the progress of the show. “The main components to a new television series are funding, coverage and content. With all our enthusiastic sponsors now committed to the second series, we know we have a successful project on our hands.
“Through publishing New Zealand’s biggest selling motoring title, NZ Performance Car, which boasts an 18,500-plus circulation and a 300,000-strong readership, we knew there was real potential for Performance Car TV. It seemed a natural progression to expand into television.
“Performance Car TV has proven such a hit; we are thankful to Sky television and to new-found support from free-to-air channel Prime and the Juice TV music channel,” he says.
Soaring ratings of the programme over the last three months have seen the show secure a second series starting mid-January, as well as an entire repeat screening of series one on Sky Television across all three sports channels. This will see up to nine screenings of the show per week commencing on Sky in Jan 2005.
Prime Television will begin screening the first series of PCTV in hour-long episodes at 4.30pm on Saturday afternoons, leading into the flagship Prime News at 5.30pm. A second series of 30-minute episodes will screen on Saturday afternoons at 5pm in early April, again leading into the 5.30 News.
Juice television will begin screenings of PCTV named ‘Redline’ in hour-long segments on Sundays between 3 and 4pm, starting December 12. The 60 minutes will showcase the Best of Performance Car TV, inter-cut with music videos directed at its youth audience.