Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Chain Set To Get New Bite Of Chicken Market


Restaurant Chain Set To Get New Bite Of Chicken Market - Aims to take the guilt out of takeaway chicken meals

A group of Auckland investors is to launch a new quick service chicken restaurant chain in New Zealand, with the first store opening in Takanini in mid-December.

The group has acquired the master franchise in New Zealand for Red Rooster, a chain that has operated successfully in Australia for 25 years. The New Zealand company plans a total of 80 stores, 10 in the first year. In Australia the Red Rooster “family” operates a total of 400 stores.

Red Rooster is based on a barbecue-style roasted whole chicken format, with the accent on chicken meals, not just snacks. The company believes it can create a new market for chicken, so it will be growing the chicken market, not simply cannibalising existing sales.

Managing Director of Red Rooster New Zealand Mike Ryan says the chain will introduce a unique cooking format to New Zealand, producing marinated barbecue-style, fresh roasted chicken.

“Red Rooster is aiming at the family meal market – take home or eat in - with a core product offering of oven-roasted chicken, real roast potatoes and vegetable offering

“Being barbecue style and marinated it will out-taste other chicken in New Zealand. And because it’s roasted we can eliminate the guilt and health negatives associated with fast food.”

The company will offer a range of chicken products and sides for all consumer tastes, including healthy options as well as burgers, subs, wraps and chips.

Mike Ryan says a key part of Red Rooster’s consumer message is its supply agreement with Tegel Foods, because Tegel’s chickens were fed GE-free feed, and that brand was preferred by a majority of chicken consumers.

“Red Rooster’s core product is a whole roasted chicken, and our unique cooking methods ensure we can meet consumers’ expectations for fresh-cooked chicken.

“This is a great new offering in a market which has seen a steady decline in some other takeaway chicken formats because of changes in consumer preferences.

“The Red Rooster process ensures a perfect chicken every time, and our period for holding the cooked chicken is very low or minimal by fast food standards. This guarantees freshness.”

Red Rooster’s Managing Director Mike Ryan has experience in the food industry as well as company start-ups. He has a background in finance, marketing and operations, and has worked with Heinz Wattie’s in New Zealand and the H J Heinz Company in Europe. (refer biographical note)

“I’ve been able to work with the disciplines of large, successful companies, but have also had the experience of small, entrepreneurial companies. It has been an ideal grounding for this role and our plans for Red Rooster in New Zealand.”

Corporate Operator For the first two years Red Rooster stores will be corporately owned and operated, rather than having franchised stores.

Mike Ryan said this would allow the company to ensure uniformity and quality across the brand.

“It is important that we are able to offer consumers a consistent, quality experience. We can better deliver this initially by having company stores with one company standard.

“Even before opening, we have made a big investment in training which is key to the quality of Red Rooster brand. We have had seven of our staff training for a period of up to three months at the home of Red Rooster in Perth.”


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>

Elsewhere:

Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:

Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>