Hyundai Ranked Highly In USA

Wednesday, 15 December 2004, 9:51 am
Press Release: Hyundai

Immediate release
14 December 2004

More good news for Hyundai in a leading international survey: Hyundai owners are rated among the most loyal to their brand in the United States.

Hyundai owners ranked fourth in the latest Customer Retention Study by the respected J.D. Power and Associates organisation.

Up from seventh last year, Hyundai trailed only Toyota, its luxury brand Lexus and US giant Chevrolet.

The study found that 57.6 percent of Hyundai car buyers were satisfied with their purchase and intended to repurchase another Hyundai vehicle.

“This is another reflection of worldwide recognition for Hyundai’s quality, reliability and value,” said the General Manager of Hyundai Automotive New Zealand Philip Eustace.

“Hyundai now stands for world class quality; more and more people are hearing about the reliability of our vehicles and our quality message is sinking in.”

The J.D. Power study is based on responses from 171,000 new-vehicle purchasers, whether for cash or leased, of whom 103,088 replaced a previous vehicle that was originally purchased new. The study measures the ability of nameplates to retain their owners who are once again in the market for a new vehicle.

Established in 1967, Hyundai Motor Co. has grown into the Hyundai Automotive Group which posted US$21.94 billion in sales in 2002. Hyundai motor vehicles are sold in 166 countries through 4,504 dealerships and showrooms.

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