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Holden Commodore Achieves Best Result In History

Holden Commodore Achieves Best Result In History

Holden has claimed the number one selling car in New Zealand for the fifth consecutive year with Commodore achieving its best result in history.

Figures released by the LTSA show Commodore has retained leadership of the passenger market, selling 7388 units in 2004.

This is up 4.1 per cent on the previous record of 7096 units set in 2003. Commodore claimed 41.6 per cent of the large passenger car segment finishing more than 1700 units ahead of its nearest rival.

Holden New Zealand achieved 15.6 per cent of the total new car market in New Zealand with Vectra sales up 21.2 per cent and Caprice up 150 per cent on the same period last year.

Light commercial sales grew significantly with consistent showings by Holden’s unique four-door Crewman ute, Crewman Cross 8 and Rodeo. Isuzu convincingly took out the number one position in the total truck market for the fifth consecutive year, achieving 27. 9 per cent market share and for the first time in recent history exceeding 1000 units in a single year.

Isuzu also led the heavy truck (>23,001 kg) segment eclipsing its nearest rival by over 280 units to achieve a 24.5 per cent market share.

Holden New Zealand Managing Director, Brian Mynott, said the 2004 result demonstrated Holden’s diversity of choice and its commitment to supplying value for money products. “While Commodore was certainly a significant contributor to our passenger car leadership, it is great to see four cylinder models such as Vectra and Astra creating an impact in the marketplace.”

“Commodore’s success was driven by the VZ Commodore launch in September, with the new high feature V6 Alloytec engine and class leading active safety technology,” Mr Mynott said.

“The introduction of the sporty new SV6 with its new Alloytec 190 engine and transmissions has further broadened the appeal of the Commodore range. While the introduction of the new-look AH Astra is an exciting addition to Holden’s four cylinder lineup.”

“Isuzu’s strong leadership is a clear reflection of this brands strong portfolio and we look forward to building upon this foundation across the entire Holden New Zealand stable,” Mr. Mynott concluded.

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