Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Stella Artois presents ultimate way to drink beer


Metal revolution: Stella Artois presents the ultimate way to drink beer

It’s metallic, sleek, red and stylish… no, it’s not a fast new car – but something almost as sexy: it’s the new Stella Artois aluminium bottle.

Stella Artois is the first in the New Zealand market to launch an aluminium bottle, which is a new concept in premium beer packaging.

Sleek, streamlined and super stylish, the new silver and red aluminium bottle shows why Stella Artois continues to be the beer of choice for discerning drinkers.

The limited edition Stella Artois aluminium bottle will be launched in New Zealand for the first time on 27 February in Wellington at an exclusive event featuring a fashion show by designer ‘Little Brother’, followed by a gig by funky jazz musician, Nathan Haines.

After a recent global launch, the exclusive aluminium bottle will be available to New Zealand consumers at special events with future plans for limited distribution to top end trade outlets.

“This bottle is the collector’s item of the year,” says Jeremy O’Brien, Stella Artois marketing manager, “the new Stella Artois bottle fits perfectly with the brand’s sophisticated and stylish image. People are going to really want to be seen drinking this.”

“The bottle has been developed by InBev for use in prestige Stella Artois outlets globally and as an alternative to glass for outdoor events such as the Stella Artois outdoor movies in the UK,” explains Jeremy.

Each bottle is 330ml, weighs 580g when full, has a commercial shelf life of 12 months and is sealed with a crown cork closure. And, of course, it looks great!

Aluminium packaging has a number of advantages: it means that the bottle is easier to drink, more convenient to hold and the unbreakable format improves consumer and staff safety.

Lion Nathan plans to introduce the bottle during 2005 following the assessment of trade and consumer reaction.

Stella Artois is the best selling Belgian beer in the world. Sold in more than 80 countries, its popularity is widespread.

The success of this premium lager lies in a distinctive, immediately recognisable taste and crisp character, which results from the carefully selected ingredients and exclusive brewing process.

Trade queries regarding the Stella Artois aluminium bottle should be directed to the Lion Nathan call centre on 0800 10 72 72.


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

57 Million Users' Data: Uber Breach "Utterly Preventatable"

Cybersecurity leader Centrify says the Uber data breach of 57 million customer and driver records - which the ride-hailing company hid for more than a year - was “utterly preventable”. More>>

Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Having A Cow? Dairy Product Prices Slide For Fourth Straight Auction

Dairy product prices fell at the Global Dairy Trade auction, retreating for the fourth straight auction amid signs of increased production... Whole milk powder fell 2.7 percent to US$2,778 a tonne. More>>

ALSO:

Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>

ALSO:

Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>

ALSO:

CO2 And Water: Fonterra (And Dairy NZ)'s Environment Plans

Federated Farmers support Fonterra’s bold push to get to zero emissions of CO2 on the manufacturing side of the Co-operative, both in New Zealand and across its global network. More>>

ALSO: