Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Bourbon NZ’s Favourite Spirit

Media release
24 January 2005

Bourbon NZ’s Favourite Spirit

Experiencing a surge in popularity, Bourbon has overtaken Gin as New Zealand’s favourite spirit.

Supplier level domestic sales data, compiled by the Distilled Spirits Association of New Zealand*, reveals that Bourbon sales increased 7% from 150,000 cases to 161,000 cases in the 2004 calendar year.

Gin, New Zealand’s former drink of choice, saw sales of 156,000 cases in 2004 compared with almost 158,000 cases the year previous.

The top 3 selling categories of spirits by volume in 2004 were Bourbon with an 18% share of the market, Gin with 17% and Scotch with 15%.

Chief executive, Thomas Chin, from the Association puts its enormous success down to the proliferation of modern American imagery, which is considered fashionable and is heartily embraced in cultures across the world.

“RTDs (ready-to-drink beverages) have also undoubtedly played a role in the growth of Bourbon consumption. RTDs offer a convenient way to consume spirits, and Bourbon mixed with cola or dry are firm favourites.”

“Bourbon’s popularity and versatility lends itself to being used in a variety of other ways including cocktails, long or short drinks, with water and of course neat for purists.”

Virtually all Bourbon hails from the State of Kentucky in the United States with more than 90% of all bourbons being produced there today by just a handful of distilleries. Under US law, all bourbon must be distilled in the USA, at a proof not exceeding 160 proof (80% alcohol by volume) and comprise at least 51% corn.

ENDS

* The Distilled Spirits Association is the national trade organisation representing New Zealand’s leading producers and marketers of spirits and liqueurs. Our members include: Anchor Ethanol Limited, Bacardi Martini Asia Pacific Ltd, Brown Forman Beverages Worldwide, Diageo (New Zealand) Ltd, Federal*Geo, Fosters International (New Zealand) Ltd, Heaven Hill Distilleries NZ Ltd, Lion Nathan Wines and Spirits Ltd, Maxxium NZ Ltd, Orlando Wyndham New Zealand Limited, The Rum Company (New Zealand) Ltd, and Vintage Wines and Spirits Ltd.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>

Elsewhere:

Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:

Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>