Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Busy Lifestyles No Excuse For Poor Cat Diet

2 February, 2005

Busy Lifestyles No Excuse For Poor Cat Diet

At a time when many people are pondering the extra kilos they've put on over Christmas and making New Year resolutions for themselves, there's a plea for them to also think about their cats' diet.

The appeal was made today by New Zealand's cat food supplier CHEF(r) who says there's an increasing number of cats suffering from obesity-related diseases. Chef's animal nutritionists say that if cats are fed closer to their natural needs, like lions and tigers seen on TV2's "The Lion Man", they should live happy, healthy lives.

Chef is sponsoring the show for the second season and hopes it will reinforce the fact that domestic cats, like their wild cat relatives, thrive on a meat diet. The new series of The Lion Man screens from this Sunday (6 February) at 7pm.

Chef Marketing Manager, Glenys Henry, believes that the modern cat's lifestyle is mimicking its owners in that they are being allowed to eat more and are exercising less.

"While dry biscuits are quick and have their place in a cat's diet, owners need to realise that cats really benefit from wet food such as fresh meat or canned cat food," says Glenys.

Dr. Wouter Hendriks, Director of Animal Nutrition and Physiology at Massey University, says that cats are like small lions and 60% of their body consists of water which needs to be maintained at a constant level.

"Like their lion relatives, cats are carnivores too, which means they get most of their fluid intake from the food they eat, rather than by drinking water," says Dr. Hendriks.

A study conducted by Massey University showed that cats who were fed a diet of 100% canned cat food consumed more moisture overall than those who were fed other forms of cat food.

"Other types of cat food such as dry biscuits are processed to remove water and are more energy dense than wet food. This can affect a cat's ability to know when it is full and may lead to overeating with its associated health problems," says Dr. Hendriks.

"By feeding cats a wet meal every day, such as canned or pouch products, cats would be getting a diet that is nutritionally close to their natural needs," says Dr. Hendriks.

Glenys says that Chef hopes to educate owners on achieving a healthy balanced diet for their cats.

"Just as many humans begin 2005 with New Year diet resolutions, why not make a resolution for your cat by starting to feed it at least one wet meal a day," says Glenys.

Chef(r) canned and pouch catfoods contain all the essential nutrients including taurine, linoleic acid, vitamin A, vitamin D and niacin. Massey University tests CHEF(r) cat food products against international standards set by AAFCO (the Association of American Feed Control Officials). These standards are recognised worldwide for providing a petfood that is nutritionally complete and balanced, which is essential to help your cat maintain excellent health.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>


Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news