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The Palms Reaches One Million Customers

Media release February 9, 2005

Reading Cinemas The Palms Reaches One Million Customers

Christchurch’s Reading Cinemas complex in The Palms shopping centre welcomed its millionth customers last night [Tuesday February 8].

Reading Cinemas The Palms complex manager Ross Churchouse said Rafael Torrijos and Natalie Bracey from Rangiora took the total past one milion, winning themselves a Valentine’s weekend trip to Auckland, valued at $3500 and including limousine transfers, deluxe accommodation at the Hilton hotel and $1000 in spending money.

The prize package also includes double tickets to the Circle Lounge at the newly-opened Berkeley Cinemas complex in Botany Town Centre – the sister cinema to Reading Cinemas The Palms – with luxury recliner seating and complementary food and beverages.

Background: Reading Cinemas The Palms opened in September 2003 and usually averages 11,000 customers a week. Reading Cinemas The Palms is a joint venture between US-based Reading Cinemas and New Zealand private company Everard Entertainment, which also operates four complexes in Auckland – Botany Town Centre, Mission Bay, Takapuna and Whangaparaoa. Reading Cinemas The Palms recently won the Leisure category of the NZ Retail Interiors Association retail design awards.


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